NICK ERNST
Wheaton
Summary
Results-oriented analytics leader with a Master's in Business Analytics, experienced in driving substantial revenue increases through innovative data strategies. Key successes include generating $1.2M in profit potential and a 20% boost in ROAS, showcasing a proven ability to optimize media investments and enhance decision-making.
Overview
11
11
years of professional experience
Work History
Media Insights Manager
Walmart Connect
Chicago
02.2024 - Current
- Led measurement strategy for Unilever Foods portfolio, driving revenue growth from $10M to $19M by implementing incrementality-focused reporting and optimizing media investment decisions.
- Established the media delivery and analytics framework for Walmart Connect's emerging pharmaceutical advertising business, enabling compliant campaign measurement and performance reporting across multiple healthcare clients.
- Led cross-functional development of a new audience measurement model to estimate audio household impressions, expanding reporting capabilities and enabling scalable performance measurement for audio media investments.
Data Scientist
Arrow Electronics
Denver
06.2020 - 10.2022
- Automated Arrow's global quote renewal process by designing and deploying predictive modeling solutions, eliminating over 10,000 annual manual work hours and increasing profitability by $600K.
- Partnered with strategic account buying teams to develop predictive analytics solutions and executive-facing Power BI dashboards, identifying opportunities to drive up to $1.2M in annual profit growth.
Senior Marketing Sciences Analyst
OMD
Chicago
03.2018 - 08.2019
- Served as a lead analytics partner for McDonald's media campaigns, translating complex performance data into strategic recommendations that increased engagement by 40%, improved ROAS by 20%, and lowered acquisition costs by 25%.
- Developed automated analytics and reporting solutions using Alteryx, SQL, and Tableau, reducing manual effort by 2,000 hours annually and accelerating decision-making for always-on media campaigns.
Media Insights Analyst II & III
IRI
Chicago
09.2015 - 03.2018
- Led measurement analytics and targeting strategy for IRI's largest client, driving $1.5M in annual revenue growth while improving delivery efficiency and reducing client turnaround times by 25%.
- Managed a 5-member cross-functional team spanning product, engineering, sales, and support to launch a major enhancement to a core measurement platform, generating $750K in first-year incremental revenue.
Education
Master of Science - Business Analytics
University of Denver, Daniels College of Business
Denver, CO08-2020
Bachelor of Science - Statistics
University of Illinois | Urbana-Champaign
Champaign, IL05-2013
Skills
- Data analytics and visualization
- Data storytelling
- Marketing strategy
- Predictive modeling
- Media trend analysis
- Machine learning applications
- Audience analysis
- Campaign performance evaluation
- Audience segmentation
- Expert problem solving
- Technical communication
- Client relationship management
Timeline
Media Insights Manager
Walmart Connect
02.2024 - Current
Data Scientist
Arrow Electronics
06.2020 - 10.2022
Senior Marketing Sciences Analyst
OMD
03.2018 - 08.2019
Media Insights Analyst II & III
IRI
09.2015 - 03.2018
Master of Science - Business Analytics
University of Denver, Daniels College of Business
Bachelor of Science - Statistics
University of Illinois | Urbana-Champaign