Jira
Nadav Harel
Tel Aviv,TA
Summary
I'm a passionate senior product manager with over 10 years of experience, With a proven track record in translating complex technical solutions into user-friendly products. Leading products into production end to end, From strategy to definition and development. Entrepreneur in my heart.
Overview
12
12
years of professional experience
Work History
Senior Product Manager
BrainRocket
05.2024 - 10.2024
- Company Overview: soft2bet
- Held overall responsibility for 3 B2C Brands (Funbet, Lightcasino & Cadabrus)
- Led cross-functional collaboration between all the company teams: R&D, QA, Operations, Marketing, Art, Risk, BI, Leagle, Affiliate etc'…
- Innovated and implemented advanced gamification features - such as Collections, Challenges and Mini-games; to increase the users retention and engagement, crafting detailed PRDs, UI/UX wireframes, and Figma prototypes
- Daily track after my brands performance: NGR, GGR, Conversion rate etc'…
- Soft2bet
Senior Product Manager
Infinity & Co
07.2022 - 11.2023
- Company Overview: Part of 'Grasswood' IGaming
- Led cross-functional collaboration between teams in Israel and Malta, including R&D, Operations, Marketing, BI, and more, overseeing key projects and third-party integrations
- Conducted market research and competitor analysis to inform product strategy, defining roadmaps and vision to align with company goals
- Innovated new features for gambling brands, crafting detailed PRDs, UI/UX wireframes, and prototypes to enhance user experience and market competitiveness
- Established success metrics and analytics dashboards tailored to stakeholders, enabling data-driven decision-making across the organization
- Part of 'Grasswood' IGaming
Senior Product Manager
DarioHealth
01.2021 - 01.2022
- Held overall responsibility for the 'Upright' B2C channel: product strategy, roadmap, and version releases in Google Play and AppStore
- Working directly with all the company business units and stakeholders in Israel and the US: R&D, Operation, Marketing, BI, MSK Chiropractors & doctors, Product designers, QA, and scrum team and customer success
- Define new features for the 'Upright app' such as a personalized training program and loyalty program that improves engagement by 35%
Senior Product Manager
NetoMedia
01.2014 - 01.2021
- Company Overview: Part of 'Anakatech' IGaming
- Defined from scratch the company's next-generation gambling B2C / B2B platform (client side) serving millions of users (Web / Mobile), incorporating advanced gamification and AI features
- Worked directly with all company business units and stakeholders, including R&D, Games studio, Operations, Marketing and acquisition, Retention, BI, Brand managers, Designers, QA, and scrum team
- Held overall responsibility for product roadmap, backlog, sprint prioritization, version releases, and adjustments to support various regulations (UK, ES, ML & Curacao)
- Translated business requirements into specifications and user stories (in Jira), conducted ongoing A/B testing, competitor analysis, and marketing research, and analyzed KPIs dashboard, Hitmaps, and BI reports to optimize user journey funnels (click to lead, click to sale)
- Part of 'Anakatech' IGaming
Senior Product Manager
Convertonet
01.2013 - 01.2014
- Company Overview: A part of 'Mansion' IGaming
- Held overall responsibility for the mobile B2C products portfolio, Product strategy, Roadmaps, backlog, sprint prioritization, and version releases - cross-platform (iOS, Android, and WebApp)
- Working directly with all the company business units and stakeholders: R&D, QA, PMO, Marketing & Acquisition, Risk, SEO, Retention, BI,, UI/UX design, and QA teams
- Responsible for fully owning and driving mobile projects from early specification stages to Successful implementation (Scrum agile methodology)
- A part of 'Mansion' IGaming
Education
Graduate - Multimedia and Interactive
Camera Obscura
01.1999 - 1 2002
High School - undefined
Bikat Kinorot
01.1991 - 1 1994
UI/UX course - undefined
Tal Florentin
Google Analytics - undefined
Characterization applications for Smartphones and Tablets - undefined
Netcraft Academy
Marketing and Advertising Management - undefined
Raanana College
Graphic Design - undefined
Avni Institute
01.1998 - 1 1999
Skills
Product development
Market requirement research
Trend Analysis
Diagnostic Analysis
Strategic planning
Product Roadmaps
Demographic Analysis
Mechanical Drafting
Negotiation
Market penetration strategy
Business Development
Project Management
Budgeting
Event planning and execution
Product positioning
Marketing program performance
Business planning
Product lifecycle management
Marketing strategy development
Competitive market analysis
SalesForce
Product Launch
Go-to-Market Strategies
Product Enhancement
Competitive Analyses
Customer Needs Assessment
Product Strategy
Market Analysis
Budgeting and Allocation
Market Positioning
Brand development
References
Available upon request
Professionalcourses
- UI/UX course, Tal Florentin, 2019
- Google Analytics, 2016
- Characterization applications for Smartphones and Tablets, Netcraft Academy, 2011
- Marketing and Advertising Management, Raanana College, 2006
- Graphic Design, Avni Institute, 1998
Software
Monday
Figma
Google analytics
Data studio
Power BI
Timeline
Senior Product Manager
BrainRocket
05.2024 - 10.2024
Senior Product Manager
Infinity & Co
07.2022 - 11.2023
Senior Product Manager
DarioHealth
01.2021 - 01.2022
Senior Product Manager
NetoMedia
01.2014 - 01.2021
Senior Product Manager
Convertonet
01.2013 - 01.2014
Graduate - Multimedia and Interactive
Camera Obscura
01.1999 - 1 2002
Graphic Design - undefined
Avni Institute
01.1998 - 1 1999
High School - undefined
Bikat Kinorot
01.1991 - 1 1994
UI/UX course - undefined
Tal Florentin
Google Analytics - undefined
Characterization applications for Smartphones and Tablets - undefined
Netcraft Academy
Marketing and Advertising Management - undefined
Raanana College