Naama Zarfati
Group Product Manager
Jerusalem
"Leading for unprecedented growth means declaring war on mediocrity, breaking the status quo, and making conflicted choices daily, all with a relentless focus on the mission.”
Frank Slootman
Summary
Dynamic Group and Lead Product Manager with extensive experience across diverse products and industries, demonstrating a profound understanding of product strategy, lifecycle management, and customer journeys. Expertise includes presales, marketing, sales, services, support, product management, and R&D, all driven by data and a passion for defining success through KPIs. Proven track record in engineering development management complements strong leadership and business acumen. Actively seeking a Technology Director of Product Management role to leverage a rich technical background and multicultural experience in driving innovative product solutions.
Overview
2026
2026
years of professional experience
Work History
Group Lead Product Management - HW IoT & SW Delivery
Augury
12.2024 - Current
- Establish clear goals and expectations for the team, promoting accountability and fostering a high-performance culture.
- Lead significant IoT delivery improvements, while reducing over $2M in deployment cost, a key company OKR
- Build close relationships with internal stakeholders and customers, to best define a roadmap, identify product needs and potential revenue.
- Lead a new offering for hazardous machines, that sums up to 15% of Augury's install base, from business and sales goals, through product requirements and partnership with a strategic OEM.
Senior Product Manager - Hardware IoT
Augury
08.2023 - 12.2024
- Lead the HW IoT, the connectivity between Augury's sensors, all the way to the cloud, where the data is then analyzed for the best predictive maintenance factories can ask for.
- Lead a significant change in the domain, from a bleeding area (12% connectivity issues) to a successful (4% connectivity issues) and revenue enabler, by working closely with stakeholder and customers, conducting site visits and prioritizing according to product and market needs.
- Establish an IoT architecture that meets enterprise customers' strict industry and cybersecurity demands, by identifying recurring demand during customer calls.
Senior Product Manager - Software Platform
Augury
11.2022 - 08.2023
- Lead platform core entities, drive more value for Augury's products at scale, by empowering squads to focus on Augury’s core value proposition at a higher pace, and enabling business teams to optimize the business health and growth of Augury.
- Establish from scratch a squad of developers, R&D lead, designer and architect, defining the squad's goals, how we work and a clear bounded context.
- Define product specs that enabled efficient user role management, simplified platform user navigation and a more flexible customer hierarchical structure.
Senior Product Manager - Carbon & Sustainability
Taranis
02.2022 - 11.2022
- Build a product from scratch, lead the market research, customer and competitive analysis, build a prioritized prospect pipeline. Define the model’s objectives and GTM strategy.
- Conduct modeling research, Lead the POC for the model, lead POCs for remote sensing based conservation practices detection models.
- Co-lead collaboration with a model partner, developing a model fully based on remote sensing, to measure carbon stock sequestered in agriculture soil.
- Define The user journey for the new product, its correlation with existing product offerings and primary user value.
Senior Product Manager - Data and Services
Taranis
10.2020 - 02.2022
- Manage the company's data management, processing of computer vision based AI algorithms, producing insights to customers, enabling actionable decision making; lead an R&D team and work closely with a designer.
- Lead the development of a new Field Health Trend service, that detects crop behavioral anomalies throughout the growing season, from ideation to production.
- Lead the integration with a new satellite imagery service to provide better resolution for calculating vegetation health indices.
- Lead the integration with farm management systems to pull field boundaries and real time field operational data, to automate field onboarding and enrich seasonal insights.
Senior Product Manager - Enterprise Shippers
Freightos
10.2019 - 09.2020
- Build a cloud based marketplace platform for 30+ enterprise shippers (Volvo, Target, Lowe’s, Dish TV, Motorola and others), with $2.5BN spent in air cargo.
- Build the product from scratch, perform market research, customer-facing interactions, define the product strategy and KPI’s for both customers and company and lead an R&D and UX designer team.
- Create the product roadmap on a detailed MRD and write technical PRD’s that are the basis of all R&D development and UX design, lead the product to be customer and data intelligence driven.
Product Manager - Video Broadcast Security
Cisco System Inc.
01.2018 - 10.2019
- Responsible for the flagship product portfolio generating over 60% of the revenue and 90% of the margin of the business unit, handling tens of customers like AT&T, Sky and Vodafone.
- Lead the transition to SW based and multi-tenant cloud based broadcast security SaaS, focusing on next generation platform security and enabling customer cost reduction.
- Lead technology partnerships, reducing TTM by 70% and enable the company to win accounts, increasing competitive positioning.
- Define and lead the Android TV security product. Define the strategy & conduct a customer roadshow.
E2E Feature Owner
Cisco System Inc.
2016 - 01.2018
- Technical understanding of feature requirements, involvement in E2E design, oversee development phase, E2E integration & delivery, including CI/CD & QC.
- Analyze and mitigated project risks; manage resources, priorities and escalate project issues.
Development Group Manager
Cisco System Inc.
2014 - 01.2018
- Development team lead, adopt and implement Agile and Scrum methodologies. design, develop, QC & integrate Real-Time embedded security components.
- Scrum Product Owner – work with Product Managers, architects and customers to interpret product requirements to a prioritized backlog.
- Identify areas of improvement through regular performance reviews, providing constructive feedback and coaching for team members.
- Collaborate with other group managers to develop best practices for operational efficiency across departments.
Software Engineer & Integration Group Manager
Cisco System Inc.
01.2013 - 01.2016
- Manage a security integration team. Develop porting layers, integration infrastructure and simulate testing environments.
- Establish the team from scratch, define its goals, tasks and day to day work procedures
- Supports external interfaces and stakeholders.
QC Engineer
NDS Group Ltd.
01.2006 - 01.2013
- Develop a security component testing tool that simulates interfacing components.
- Develop a configuration manager tool, reducing configuration time from one day to 10 minutes.
Software Engineer - Automation
NDS Group Ltd.
01.2004 - 01.2006
- Develop a testing tool that automatically runs security components and black-box testing.
- Follow requirements and architecture, write ATP and implementation of tests in C++
Security Inspection
Israeli E-Government - gov.il (former known as “Tehila”)
01.2001 - 01.2003
- Inspect the network traffic of the government ministries and protect their internet sites
- Handle the governmental servers and IT services.
Education
Practical Software Engineering -
B.A in Finance and Business Administration - undefined
Skills
Leadership
Volunteering
- Sodkot (‘Cracking the Glass Ceiling’) - A gender empowerment program for girls, focusing on STEM education, that advances educational excellence in the periphery: Introduced and operated the program in two companies for four years
- Girls Power Tech (at Cisco) - A global initiative designed to inspire and empower young women and girls to pursue careers in STEM fields: Volunteer in organizing and teaching technology classes
Timeline
Group Lead Product Management - HW IoT & SW Delivery - Augury
12.2024 - Current
Senior Product Manager - Hardware IoT - Augury
08.2023 - 12.2024
Senior Product Manager - Software Platform - Augury
11.2022 - 08.2023
Senior Product Manager - Carbon & Sustainability - Taranis
02.2022 - 11.2022
Senior Product Manager - Data and Services - Taranis
10.2020 - 02.2022
Senior Product Manager - Enterprise Shippers - Freightos
10.2019 - 09.2020
Product Manager - Video Broadcast Security - Cisco System Inc.
01.2018 - 10.2019
Software Engineer & Integration Group Manager - Cisco System Inc.
01.2013 - 01.2016
QC Engineer - NDS Group Ltd.
01.2006 - 01.2013
Software Engineer - Automation - NDS Group Ltd.
01.2004 - 01.2006
Security Inspection - Israeli E-Government - gov.il (former known as “Tehila”)
01.2001 - 01.2003
Open University - B.A in Finance and Business Administration,
E2E Feature Owner - Cisco System Inc.
2016 - 01.2018
Development Group Manager - Cisco System Inc.
2014 - 01.2018
Hadassah College - Practical Software Engineering,