Summary
Overview
Work History
Education
Skills
Volunteering
Timeline
Naama Zarfati

Naama Zarfati

Group Product Manager
Jerusalem
"Leading for unprecedented growth means declaring war on mediocrity, breaking the status quo, and making conflicted choices daily, all with a relentless focus on the mission.”
Frank Slootman

Summary

Dynamic Group and Lead Product Manager with extensive experience across diverse products and industries, demonstrating a profound understanding of product strategy, lifecycle management, and customer journeys. Expertise includes presales, marketing, sales, services, support, product management, and R&D, all driven by data and a passion for defining success through KPIs. Proven track record in engineering development management complements strong leadership and business acumen. Actively seeking a Technology Director of Product Management role to leverage a rich technical background and multicultural experience in driving innovative product solutions.

Overview

2026
2026
years of professional experience

Work History

Group Lead Product Management - HW IoT & SW Delivery

Augury
12.2024 - Current
  • Establish clear goals and expectations for the team, promoting accountability and fostering a high-performance culture.
  • Lead significant IoT delivery improvements, while reducing over $2M in deployment cost, a key company OKR
  • Build close relationships with internal stakeholders and customers, to best define a roadmap, identify product needs and potential revenue.
  • Lead a new offering for hazardous machines, that sums up to 15% of Augury's install base, from business and sales goals, through product requirements and partnership with a strategic OEM.

Senior Product Manager - Hardware IoT

Augury
08.2023 - 12.2024
  • Lead the HW IoT, the connectivity between Augury's sensors, all the way to the cloud, where the data is then analyzed for the best predictive maintenance factories can ask for.
  • Lead a significant change in the domain, from a bleeding area (12% connectivity issues) to a successful (4% connectivity issues) and revenue enabler, by working closely with stakeholder and customers, conducting site visits and prioritizing according to product and market needs.
  • Establish an IoT architecture that meets enterprise customers' strict industry and cybersecurity demands, by identifying recurring demand during customer calls.

Senior Product Manager - Software Platform

Augury
11.2022 - 08.2023
  • Lead platform core entities, drive more value for Augury's products at scale, by empowering squads to focus on Augury’s core value proposition at a higher pace, and enabling business teams to optimize the business health and growth of Augury.
  • Establish from scratch a squad of developers, R&D lead, designer and architect, defining the squad's goals, how we work and a clear bounded context.
  • Define product specs that enabled efficient user role management, simplified platform user navigation and a more flexible customer hierarchical structure.

Senior Product Manager - Carbon & Sustainability

Taranis
02.2022 - 11.2022
  • Build a product from scratch, lead the market research, customer and competitive analysis, build a prioritized prospect pipeline. Define the model’s objectives and GTM strategy.
  • Conduct modeling research, Lead the POC for the model, lead POCs for remote sensing based conservation practices detection models.
  • Co-lead collaboration with a model partner, developing a model fully based on remote sensing, to measure carbon stock sequestered in agriculture soil.
  • Define The user journey for the new product, its correlation with existing product offerings and primary user value.

Senior Product Manager - Data and Services

Taranis
10.2020 - 02.2022
  • Manage the company's data management, processing of computer vision based AI algorithms, producing insights to customers, enabling actionable decision making; lead an R&D team and work closely with a designer.
  • Lead the development of a new Field Health Trend service, that detects crop behavioral anomalies throughout the growing season, from ideation to production.
  • Lead the integration with a new satellite imagery service to provide better resolution for calculating vegetation health indices.
  • Lead the integration with farm management systems to pull field boundaries and real time field operational data, to automate field onboarding and enrich seasonal insights.

Senior Product Manager - Enterprise Shippers

Freightos
10.2019 - 09.2020
  • Build a cloud based marketplace platform for 30+ enterprise shippers (Volvo, Target, Lowe’s, Dish TV, Motorola and others), with $2.5BN spent in air cargo.
  • Build the product from scratch, perform market research, customer-facing interactions, define the product strategy and KPI’s for both customers and company and lead an R&D and UX designer team.
  • Create the product roadmap on a detailed MRD and write technical PRD’s that are the basis of all R&D development and UX design, lead the product to be customer and data intelligence driven.

Product Manager - Video Broadcast Security

Cisco System Inc.
01.2018 - 10.2019
  • Responsible for the flagship product portfolio generating over 60% of the revenue and 90% of the margin of the business unit, handling tens of customers like AT&T, Sky and Vodafone.
  • Lead the transition to SW based and multi-tenant cloud based broadcast security SaaS, focusing on next generation platform security and enabling customer cost reduction.
  • Lead technology partnerships, reducing TTM by 70% and enable the company to win accounts, increasing competitive positioning.
  • Define and lead the Android TV security product. Define the strategy & conduct a customer roadshow.

E2E Feature Owner

Cisco System Inc.
2016 - 01.2018
  • Technical understanding of feature requirements, involvement in E2E design, oversee development phase, E2E integration & delivery, including CI/CD & QC.
  • Analyze and mitigated project risks; manage resources, priorities and escalate project issues.

Development Group Manager

Cisco System Inc.
2014 - 01.2018
  • Development team lead, adopt and implement Agile and Scrum methodologies. design, develop, QC & integrate Real-Time embedded security components.
  • Scrum Product Owner – work with Product Managers, architects and customers to interpret product requirements to a prioritized backlog.
  • Identify areas of improvement through regular performance reviews, providing constructive feedback and coaching for team members.
  • Collaborate with other group managers to develop best practices for operational efficiency across departments.

Software Engineer & Integration Group Manager

Cisco System Inc.
01.2013 - 01.2016
  • Manage a security integration team. Develop porting layers, integration infrastructure and simulate testing environments.
  • Establish the team from scratch, define its goals, tasks and day to day work procedures
  • Supports external interfaces and stakeholders.

QC Engineer

NDS Group Ltd.
01.2006 - 01.2013
  • Develop a security component testing tool that simulates interfacing components.
  • Develop a configuration manager tool, reducing configuration time from one day to 10 minutes.

Software Engineer - Automation

NDS Group Ltd.
01.2004 - 01.2006
  • Develop a testing tool that automatically runs security components and black-box testing.
  • Follow requirements and architecture, write ATP and implementation of tests in C++

Security Inspection

Israeli E-Government - gov.il (former known as “Tehila”)
01.2001 - 01.2003
  • Inspect the network traffic of the government ministries and protect their internet sites
  • Handle the governmental servers and IT services.

Education

Practical Software Engineering -

Hadassah College

B.A in Finance and Business Administration - undefined

Open University

Skills

Leadership

Volunteering

  • Sodkot (‘Cracking the Glass Ceiling’) - A gender empowerment program for girls, focusing on STEM education, that advances educational excellence in the periphery: Introduced and operated the program in two companies for four years
  • Girls Power Tech (at Cisco) - A global initiative designed to inspire and empower young women and girls to pursue careers in STEM fields: Volunteer in organizing and teaching technology classes

Timeline

Group Lead Product Management - HW IoT & SW Delivery - Augury
12.2024 - Current
Senior Product Manager - Hardware IoT - Augury
08.2023 - 12.2024
Senior Product Manager - Software Platform - Augury
11.2022 - 08.2023
Senior Product Manager - Carbon & Sustainability - Taranis
02.2022 - 11.2022
Senior Product Manager - Data and Services - Taranis
10.2020 - 02.2022
Senior Product Manager - Enterprise Shippers - Freightos
10.2019 - 09.2020
Product Manager - Video Broadcast Security - Cisco System Inc.
01.2018 - 10.2019
Software Engineer & Integration Group Manager - Cisco System Inc.
01.2013 - 01.2016
QC Engineer - NDS Group Ltd.
01.2006 - 01.2013
Software Engineer - Automation - NDS Group Ltd.
01.2004 - 01.2006
Security Inspection - Israeli E-Government - gov.il (former known as “Tehila”)
01.2001 - 01.2003
Open University - B.A in Finance and Business Administration,
E2E Feature Owner - Cisco System Inc.
2016 - 01.2018
Development Group Manager - Cisco System Inc.
2014 - 01.2018
Hadassah College - Practical Software Engineering,

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Naama ZarfatiGroup Product Manager