Mustapha A. Adewusi
Chicago
Summary
Results-driven professional with extensive experience in pharmaceutical account execution and marketing strategy. Demonstrates a strong ability to cultivate senior-level relationships and drive significant revenue growth through innovative DTC and HCP campaigns. Skilled in leveraging data analytics to inform consumer-centric solutions and enhance campaign performance.
Overview
4
4
years of professional experience
Work History
Account Executive (AE)
Cult Health
New York
04.2024 - 04.2026
- Successfully oversee client projects contributing to an impressive $12 million+ in annual revenue, with a keen focus on DTC and HCP marketing strategies that maximize client ROI.
- Strategically manage a diverse portfolio of pharmaceutical accounts, demonstrating a deep understanding of client needs and proactively identifying opportunities to drive significant revenue growth across various initiatives.
- Cultivated strong relationships with key stakeholders at a senior level, earning trust and recognition for delivering high-impact marketing solutions across Social Media, Broadcast, Print, and CRM that exceed expectations.
- Spearhead innovative marketing initiatives, collaborating with cross-functional teams to enhance client engagement and ensure superior campaign performance.
- Manage client accounts, ensuring satisfaction and addressing concerns promptly.
- Prepare detailed proposals addressing client needs and project specifications clearly.
- Facilitate meetings to align stakeholders on objectives and project progress regularly.
- Analyzed client feedback to refine service offerings, directly contributing to improved client satisfaction.
Associate Account Executive (AAE)
Cult Health
04.2022 - 04.2024
- Drove significant impact in account management by acting beyond the AAE title; managed complex pharmaceutical client relationships, developed strategic marketing plans, and coordinated cross-functional teams to ensure successful project execution.
- Collaborated with senior account teams to navigate complex client needs and challenges, demonstrating exceptional analytical and strategic thinking abilities typically reserved for more senior roles.
- Developed and maintained comprehensive reports outlining campaign performance across multiple channels, including Banner ads and Print, leading to increased client satisfaction and retention.
- Facilitated stakeholder communication, improving clarity and responsiveness in client account management.
- Coordinated project timelines by organizing tasks and monitoring progress, ensuring on-time project delivery.
- Contributed to strategic marketing plans by analyzing market data for healthcare clients.
- Prepared client presentations and reports with relevant data, supporting senior executives in strategic decision-making.
- Maintained accurate records of client interactions by documenting communications and project details.
Education
B.S. - Business Administration, Marketing Communications, Advertising and Sales Promotion, International Business
University of Illinois at Chicago
Chicago, IL12-2021
Skills
- Healthcare marketing
- Marketing strategy
- Client management
- Account management
- Data Analysis & Market Research
- SEO
- Google Analytics
- CRM (Salesforce, Veeva)
- Written & Verbal Communication
- Strategic Planning & Execution
- Social Media
- Adobe Suite
- Microsoft Office
- Project Management Tools
- Data analysis
- Collaborative teamwork
- Stakeholder management
- Forecast preparation
- Marketing expertise
Websites
Projects
- Away X Ivy Park 2020 Creative Concept Winner, Collaborated on developing innovative advertising strategies tailored to engage key target audiences.
- ComplexCon Chicago 2021 REP Presentation, Designed data-driven marketing concepts using consumer behavior insights to deliver impactful promotional campaigns.
Timeline
Account Executive (AE)
Cult Health
04.2024 - 04.2026
Associate Account Executive (AAE)
Cult Health
04.2022 - 04.2024
B.S. - Business Administration, Marketing Communications, Advertising and Sales Promotion, International Business
University of Illinois at Chicago