MORAN KATZ
Rehovot
Summary
Hard-working professional with over 8 years of experience and a proven knowledge of search engine optimization. Aiming to leverage my skills to successfully fill the Head of Organic Growth role at your company.
Overview
8
8
years of professional experience
Work History
Head of SEO
Bright Data
06.2022 - Current
- Improved website NB clicks by over 652%, leads by over 631%, and click to lead by over 137%.
- Oversee a team of 3 SEO professionals, delegate work, and report weekly progress to upper management
- Weekly budget tracking and reporting
- Build quarterly/yearly SEO strategy
- Weekly/monthly reporting of all websites (8) metrics and KPIs (organic traffic, sessions, MQLs, SQLs)
- Data analysis of website metrics (leads, MQLs, SQLs)
- Work with growth hacker to improve conversion rates via A/B testing
- Work with product and PMMs to improve content, conversions, and website messaging.
- Work with content writers on existing pages to improve ranks and page performance as well as content for new pages
- Work with dev to improve website performance and overall site health
- Upload new pages for keyword targeting, improve existing pages conversions.
Senior SEO
Bright Data
11.2021 - 06.2022
- Weekly/monthly reporting of website metrics and KPIs (organic traffic, sessions, MQLs, SQLs)
- Data analysis of website metrics (leads, MQLs, SQLs)
- Work with product managers on updating/new product pages
- Worked with content writers on existing pages to improve ranks and page performance as well as content for new pages
- Worked with dev to improve website performance and overall site health
- Uploaded new pages and update title tags/meta descriptions for existing pages
Head of SEO
Sorezki
11.2016 - 10.2021
- Company Overview: Tel Aviv
- Conducted thorough keyword research and developed an ongoing offsite strategy for clients
- Performed onsite technical audits of clients' websites. This included sitemaps, 301 redirect checks, code optimization, along with 15+ other areas for improvement
- Optimized website content in terms of title tags, meta descriptions, H tags, on on-page content
- In charge of off-site quotas, working with a team of link builders, & review monthly quotas which includes hundreds of links
- Dealt with clients starting from on-boarding all the way through the entire life-cycle of the project
- Daily analysis of search console, analytics, and Ahrefs
- Complete monthly reports that were submitted to clients
Education
BFA - Fine Arts
Arizona State University
Tempe, Arizona05.2001
Skills
- Onsite SEO
- Offsite SEO
- Data Analysis
- Keyword Research
- Wordpress
- Search Console
- Google Analytics
- Ahrefs
- SimilarWeb
- SEMRush
- Screaming Frog
- Hubspot
Languages
English
Hebrew
Timeline
Head of SEO
Bright Data
06.2022 - Current
Senior SEO
Bright Data
11.2021 - 06.2022
Head of SEO
Sorezki
11.2016 - 10.2021
BFA - Fine Arts
Arizona State University
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