Monika Mehta

Freedom Visions (Pearle Vision Franchise)

• Partnered closely with the owner to develop and launch multiple Pearle Vision retail locations, contributing to regional expansion and brand growth.
• Designed and implemented comprehensive marketing strategies for grand openings, resulting in strong initial foot traffic and increased local brand awareness.
• Recruited, trained, and managed retail teams across all locations, fostering a culture of accountability, service excellence, and high performance.
• Oversaw inventory control processes, ensuring optimal stock levels, accurate tracking, and reduced shrinkage across all stores.
• Conducted local market research to identify trends, customer needs, and competitive positioning, using insights to tailor promotional strategies.
• Created and managed in-store sales contests and team incentives to boost motivation and drive revenue growth.
• Built a consistent and visible presence in the community through outreach, partnerships, and local events, resulting in enhanced brand loyalty and increased customer base.
• Maintained full oversight of daily operations, including staffing, training, merchandising, and reporting to ensure smooth business performance and profitability.

• Spearheaded the development and expansion of multiple markets, successfully launching and scaling over 30+ retail locations across Illinois and Wisconsin market.
• Collaborated directly with ownership to build and lead high-performing retail teams, enhancing operational efficiency and customer engagement.
• Designed and executed localized marketing strategies tailored to each market.
• Led training programs for new and existing employees, improving product knowledge, sales performance, and customer service standards across all locations.
• Managed end-to-end product launches, ensuring 100% launch readiness and meeting or exceeding sales targets within the initial rollout period.
• Fostered strategic relationships with community leaders and local retailers to build brand trust and accelerate market penetration.
• Drove revenue growth by aligning team performance with key business objectives.
• Acted as a cross-functional liaison between field operations, sales, and marketing to ensure consistent execution and performance alignment.