Monika Latala
Des Plaines
Summary
Seasoned Digital Marketing Specialist with extensive experience driving brand growth through strategic social media management, high-engagement content creation, data-driven campaign optimization, and fostering vibrant online communities and organizational culture.
Overview
13
13
years of professional experience
Work History
Digital and Social Media Strategist
Rust-Oleum
01.2022 - Current
- Developed and executed comprehensive digital and social media strategies across Instagram, TikTok, Facebook, and YouTube, growing total audience by 300% and engagement rates by 25%.
- Managed paid social campaigns with an annual budget of $500,000 across Meta and TikTok, owning full-funnel strategy from awareness to conversion.
- Led content calendar planning and production, creating high-performing content that generated 350,000 impressions and 2,500 engagements per quarter.
- Implemented social listening and competitor analysis using tools like Brandwatch, Dash Social, and Sprinklr, identifying trending topics and audience insights to inform real-time content pivots and campaign themes.
- Collaborated with production, creative services, influencer, and PR teams to launch integrated campaigns, including over 50 influencer partnerships that delivered 4 million reach and 11% above-benchmark engagement rates.
- Owned community management for Wipe New, Varathane, and Gator accounts (121,000 followers total), turning user-generated content into brand advocacy.
- Established brand voice guidelines, content pillars, and paid social campaign architecture to ensure consistent messaging.
- Reported weekly and monthly performance analytics to senior leadership using Dash Social, Sprinklr, and Rival IQ dashboards, translating data into actionable recommendations that drove strategy refinement.
Content Creator
Effie's Dress
01.2013 - Current
- Creates, curates and manages content for blog, feed and stories across social media channels.
- Has gained an audience of over 25000 followers on Instagram by keeping content engaging, fresh and entertaining.
- Utilizes storytelling techniques throughout content creation, capturing audience attention and differentiating personal brand from competitors.
Social Media Specialist
Instant Brands
01.2021 - 01.2022
- Generated interest for new product releases by managing social media accounts for Pyrex, Corelle, CorningWare, Snapware, Zoid and Instant.
- Tracked and analyzed social media and online marketing initiatives.
- Collaborated with sales, culinary and marketing teams to grow engagement across platforms.
- Increased audience growth for Pyrex by 26%, Corelle audience growth by 18% and CorningWare audience growth by 10%.
- Evaluated monthly performance statistics and used data to plan future strategies.
Global Social Media Associate
H&M
01.2015 - 01.2021
- Positively engaged and monitored social media platforms including Instagram, Facebook, Twitter and LinkedIn with the audience of over 40 million.
- Reviewed daily social media performance metrics for identification of most effective campaigns, tactics and practices to optimize future strategy and content.
Education
Certificate - Communications
Harvard Division of Continuing Education
Cambridge, MA04-2025
Digital Marketing Strategy -
Harvard Business School Online
01.2024
Master of Arts - Cultural Studies
University of Bialystok
Poland01.2009
Bachelor of Arts - Cultural Studies
Katholieke Hogeschool Zuid-West-Vlaanderen
Kortrijk, Belgium01-2006
Skills
- Social media
- Content creation
- Campaign planning
- Performance reporting
- Social listening
- Brand strategy
- Community building
Language
English
Polish
Timeline
Digital and Social Media Strategist
Rust-Oleum
01.2022 - Current
Social Media Specialist
Instant Brands
01.2021 - 01.2022
Global Social Media Associate
H&M
01.2015 - 01.2021
Content Creator
Effie's Dress
01.2013 - Current
Certificate - Communications
Harvard Division of Continuing Education
Digital Marketing Strategy -
Harvard Business School Online
Master of Arts - Cultural Studies
University of Bialystok
Bachelor of Arts - Cultural Studies
Katholieke Hogeschool Zuid-West-Vlaanderen