Michal Sever
Summary
Results-driven, ambitious and competitive business leader focused on transformative leadership and continuous improvement to drive growth and maximise profits. Tenacious executive ready to take on challenging role, meet goals and surpass expectations.
Overview
11
11
years of professional experience
Work History
VP of Product Marketing & Education
Nayax
Herzelia , Israel
12.2021 - Current
- Maintained agile, responsible organization with sustained revenue growth by monitoring industry forecasts, honing budgets, and adjusting marketing strategies.
- Recruited and managed senior staff with a focus on delivering clear results.
- Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
- Used critical thinking to break down problems, evaluate solutions, and make decisions.
- Increased revenue by upselling and recommending products.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
- Promoted continuous improvement by problem-solving and sharing suggestions to optimize team operations.
- Created and led a successful business culture focused on performance.
- Directed the day-to-day work of 12 employees and motivated teams to exceed objectives.
Director of Product Marketing
Gentrack
London, England
12.2020 - 12.2021
- Built detailed personas and conducted comprehensive customer research to inform sales and marketing activities.
- Honed data-driven, measured, and results-focused approach to product marketing.
- Contributed to overall marketing strategy with valuable product marketing intelligence.
- Launched a variety of new solutions and products successfully into the market.
- Developed pricing structures based on historical and current trends, competitor activities, and supply chain data.
- Led and inspired a diverse team of product marketers to exceed department goals.
- Kept up to date with competitor activity and market trends to inform new product development.
- Customized promotional strategies to meet the needs of different clients, products, and services.
Product Marketing Manager
Amdocs
Raanana , Israel
05.2016 - 12.2020
- Maintained updated knowledge of emerging marketing trends, competitors, and technologies, continuously seeking opportunities to enhance strategies.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Developed pricing structures based on historical and current trends, competitor activities, and supply chain data.
- Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
- Represented the organization in public trade exhibitions and conventions, driving growth opportunities
- Delivered top-quality marketing strategy and consultative services with consistently high client satisfaction scores.
- Reviewed and incorporated performance data and client feedback to inform continuous improvement initiatives.
Product Marketing & MARCOM Manager
Microsoft
Raanana , Israel
09.2012 - 05.2016
- Planned revenue generation strategies designed for growth.
- Represented organisations at seminars, conferences and business events.
- Delivered KPI targets and improvements on consistent basis through excellent leadership.
Education
Bachelor of Arts - Marketing, Communications and Political Science
Bar Ilan university
Tel Aviv 06.2003
Skills
- Strategic marketing
- Brand-building strategies
- Partnership marketing
- Thought leadership content development
- Market and competitive analysis
- Leadership
- ROI analysis
- Business development
Timeline
VP of Product Marketing & Education
Nayax
12.2021 - Current
Director of Product Marketing
Gentrack
12.2020 - 12.2021
Product Marketing Manager
Amdocs
05.2016 - 12.2020
Product Marketing & MARCOM Manager
Microsoft
09.2012 - 05.2016
Bachelor of Arts - Marketing, Communications and Political Science
Bar Ilan university
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