Michael Zinck
Crystal Lake
Summary
Marketing and Sales professional with 5 years of experience in the technology and CPG industries. Proven history of success in building and maintaining strong relationships with key clients, partners, and driving revenue growth. Seeking a role where I can utilize my skills and experience to contribute to the company's success.
Overview
6
6
years of professional experience
Work History
Lenovo Solution Specialist
CDW
05.2023 - Current
- Developed relationships with CDW sellers, CDW Leadership & Lenovo leadership by providing support on event activation, managing pipeline and CDW account mapping.
- Analyzed quarterly reporting via Powerbi to see trends in the market and how we can use these trends to grow the Lenovo business
- Helped manage and coordinate multiple CDW/Lenovo events with event agencies to ensure all product, presentation materials and location is up to CDW standards to ensure a flawless customer experience
- Enhanced segment portfolio value from $62 million to $66 million to drive business growth.
- Mentored new S2s on Lenovo/CDW processes, best practices for hosting events, and how to analyze/present on reporting
- Demonstrated commitment to excellence by attaining Lenovo/CDW Best in Class Solution Specialist status four times by surpassing established KPIs.
Senior Associate/ Planning
Spark Foundry (Publicis Media)
06.2022 - 05.2023
- Led comprehensive analysis of Molson Coors' media and sponsorship strategies. Developed strategic insights regarding their involvement in college football, NFL, NBA, MLB, and NHL.
- Analyzed market trends and competitor strategies to identify opportunities and challenges within the beer market, focusing on target audience insights.
- Managed $200MM in media buys across Linear TV, OTT, OLV, Programmatic Video and Display, Audio, Social, and SEM.
- Lead account management duties which includes weekly statuses, client calls, billing sheets, and reporting documents.
- Coordinated with all investment teams to research and compile quarterly reporting and end of campaign reports.
- Led cross-functional teams to develop and execute integrated marketing strategies.
ASSISTANT STRATEGIST
PHD MEDIA
06.2021 - 06.2022
- Facilitated kickoff calls with Hormel's brand managers to align on KPIs, brainstorm target audiences, and compile a list of competitors for analysis.
- Used tools like Pathmatics and Nielsen to provide analysis on competitors as well my own brands digital and traditional media footprints.
- Collaborated with diverse vendors to request customized proposals designed to resonate with target audience and fulfill key performance objectives
- Oversaw a $20 million portfolio across five brands, ensuring strategic alignment and growth.
- Achieved record-breaking engagement through a successful marketing campaign for Hormel Chili. Drove strategic initiatives that led to the establishment of a dedicated public relations team. Elevated brand presence and consumer interaction significantly.
- Established and maintained relationships with social media influencers to amplify marketing initiatives.
- Activated all media plans and collaborated with different teams to launch TV, OOH, Digital, Radio and Social buys.
ACCOUNT EXECUTIVE
RADANCY
02.2020 - 06.2021
- Executed integrated media strategies for clients, leveraging out-of-home, radio, digital, event marketing, social media, email, and print assets to maximize outreach and engagement.
- Delivered analytics to clients based on their KPIs to provide detailed insight on all campaigns.
- Articulated comprehensive media strategies and research methodologies to corporate divisional and regional clients to enhance collaboration.
- Mentored new Account Coordinators and provided them with my knowledge and experience to provide a great client experience.
Education
Bachelor of Marketing -
University of Wisconsin-Parkside
12.2018
Skills
- Data Analytics
- Product knowledge
- Customer relationship management
- Creative solutions
- Project management
Timeline
Lenovo Solution Specialist
CDW
05.2023 - Current
Senior Associate/ Planning
Spark Foundry (Publicis Media)
06.2022 - 05.2023
ASSISTANT STRATEGIST
PHD MEDIA
06.2021 - 06.2022
ACCOUNT EXECUTIVE
RADANCY
02.2020 - 06.2021
Bachelor of Marketing -
University of Wisconsin-Parkside