Michael Palm

Clients- Hostess and Elanco

• Show thought leadership in creating audience recommendations
• Manage a team of Managers, Senior Analysts and Analysts
• Generate audience insights from various data platforms and story tell the audience recommendations
• Work with the measurement team to support and create test & learn agendas/hypotheses to ensure learnings are gleaned on campaigns
• Recommend client optimizations substantiated by data and analytics
• Have an understanding of Marketing and Advertising technology and be able to communicate the flow of data across platforms

Clients- Ecolab, Walgreens, Google, Miro

• Manage team of Managers, Senior Analysts and Analysts
• Generate audience insights from various data platforms and story tell audience recommendations
• Work with the measurement team to support and create test & learn agendas/hypotheses to ensure learnings are gleaned on campaigns
• Recommend client optimizations substantiated by data and analytics
• Have an understanding of Marketing and Advertising technology and be able to communicate the flow of data across platforms

• Analyzed marketing campaign data to produce reports and polished presentations, highlighting findings and recommending changes.
• Strategically enhanced data analytics offering with marketing attribution, personalization, predictive analytics models, and business analytics.
• Partner with software companies and vendors to fill in gaps in data analytics
• Increased client revenues by 12% on average through data analytics consulting

• Analyzed marketing campaign data to produce reports and polished presentations, highlighting findings and recommending changes
• Strategically enhanced data analytics offering with marketing attribution, personalization, predictive analytics models, and business analytics
• Partner with software companies and vendors to fill in gaps in data analytics
• Increased client revenues by 12% on average through data analytics consulting.

• Answered data questions for company leaders as a subject matter expert to enhance decision-making
• Built presentation decks and created talk tracks and strategies that increased sales revenue by at least 10% for various clients
• Orchestrated development of a front-end graphical interface that showed when a device was seen in a client's retail locations.

• Collaborated with senior executives to evaluate performance and develop strategies to expand revenue generation
• Educated companies to leverage location to create targeted audiences and measure footfall traffic
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
• Led cross-functional team of account management, data analytics, creative, and operations
• Led company in revenue generation in 2015, attaining 265% of quota ($6.5M sold vs
• 2.3M quota)
• Secured number one mobile location vendor status at Target, driving $3.5M in annual revenue.

• Spearheaded the opening of the Midwest market
• Grew revenues from $0 to $2.5 Million in the first 12 months
• Developed key partnerships with industry-leading media agencies to strengthen professional network and expand future business opportunities.