Meytal Sigura
Marcom Manager
Zoran ,Israel
Overview
23
23
years of professional experience
9
9
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Marcom Manager
Elbit Systems
Natanya, Israel
01.2014 - Current
- Boosted Type ratings by Number% through targeted social media marketing campaign.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Drove marketing efforts by orchestrating Type and Type advertising campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Provided research and development on Type products to showcase benefits and retain customers.
- Met deadlines, exceeding expectations and effectively rolling out Type campaign.
- Increased Product or Service sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Developed insights on marketing campaigns to assess performance against goals.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Created printed marketing materials designed to drive campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Supervised marketing and planning activities to exceed Type segment sales and margin goals.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Generated Number% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
Program Manager
Elbit Systems
Natanya, Israel
12.2006 - 12.2014
- Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives.
- Coached team members on productivity strategies to accomplish challenging goals.
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
- Developed and maintained logistics workflows, procedures and reports.
- Participated in vendor selection and management process for program initiatives.
Marketing and Registration Coordinator
Ramat-Gan College
Ramat-Gan, Israel
01.2005 - 12.2006
- Oversaw applicant lottery and scheduling process, tailoring curricular activities to unique needs of each individual.
- Led pre-application outreach programs, targeting potential students based on institutional priorities and goals.
- Audited degree candidate lists to maintain adherence to institution guidelines on enrollment levels.
- Authored reports on overall student progress for distribution to Type committee.
- Directed student and faculty feedback operations, promptly remedying Type issues.
- Conducted routine facility inspections, identifying areas needing improvement and eliminating hazards posed to staff and residents for continued compliance with associated regulations.
Account Manager
012 Gold Line
Petach-Tikva, Iarael
01.2001 - 12.2004
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
Education
Data Driven - Marketing
Digitalent
Ramat-Gam 12.2017 - 12.2018
B.A In Behavioral Sciences - Major in HR
Open University
Ramat-Gan 01.2004 - 12.2008
Master Of Business Administration - Marketing
Ono Academic College
Kiryat Ono 12.2008 - 12.2011
Skills
Product development
undefinedAffiliations
I am an MBA graduate, majored in marketing, with more than 10 years of work experience in B2B marketing. A true self-starter with strong organizational skills and high work ethics. Detail oriented individual that adapts well to change, while maintaining a long-term vision and always keeping an eye on the bottom line and goals. High availability of self-studying & implementation, great human relations and extensive willingness, seriousness and persistence for success.
Additional Information
I am an MBA graduate, majored in marketing, with more than 10 years of work experience in B2B marketing. A true self-starter with strong organizational skills and high work ethics. Detail oriented individual that adapts well to change, while maintaining a long-term vision and always keeping an eye on the bottom line and goals. High availability of self-studying & implementation, great human relations and extensive willingness, seriousness and persistence for success.
Certification
Mmm
Timeline
Mmm
12-2022
Data Driven - Marketing
Digitalent
12.2017 - 12.2018
Marcom Manager
Elbit Systems
01.2014 - Current
Master Of Business Administration - Marketing
Ono Academic College
12.2008 - 12.2011
Program Manager
Elbit Systems
12.2006 - 12.2014
Marketing and Registration Coordinator
Ramat-Gan College
01.2005 - 12.2006
B.A In Behavioral Sciences - Major in HR
Open University
01.2004 - 12.2008
Account Manager
012 Gold Line
01.2001 - 12.2004
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