Summary
Overview
Work History
Education
Websites
Military Service
Timeline
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Merav Zimerman

VP Marketing

Summary

Marketing / Business development professional. Go to Market expert specializing in transforming complex technologies & ideas into simple marketing concepts. 'Get-it-done' attitude, combining technical and business/marketing expertise with strong interpersonal skills and ability to see 'the bigger picture’. Dynamic and hands-on leader equipped with vision possessing an extensive track record of leadership and proven results in multi-national environments. Known as a pioneer of innovation who leverages excellent communications skills along with a wealth of expertise in marketing and business development. Proven record of building growth engines from idea to revenues. Thought leader internal and external.

Overview

29
29
years of professional experience

Work History

VP Marketing

Kornit Digital
07.2023 - Current
  • Expanded market presence through an identification of new untapped customer segments.
  • Optimized sales funnel performance, streamlining lead generation processes for improved conversion rates.
  • Spearheaded product launches, coordinating cross-functional teams to ensure successful market entry and adoption.
  • Boosted brand awareness by implementing innovative marketing campaigns and strategies and rebranding
  • Oversaw 15-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.

Director of business development

Kornit Digital
1 2019 - Current
  • Returned to Kornit to develop the company’s go to market strategy and execution plan of penetrating new markets
  • Built a Global Fulfillment Network utilizing a SAAS and Kornit’s install based of customers
  • Managed complex processes with global brands and marketplaces involving commercial, technological, and business aspects
  • Managed teams of business, program and implementations managers.

Founder and CEO

ICF, International Catchball Federation
01.2008 - Current
  • Founder and board of director members since 2008 (Volunteer) active CEO and ICF president 2017-2019
  • Catchball was my passion and my life’s work
  • A Non-Profit organization set forth to develop Catchball leagues for women worldwide
  • During this time, I founded the International Federation and launched the concept in 50 countries.

Director of product marketing

Kornit Digital
01.2014 - 01.2017
  • Built Kornit’s offerings, products and go-to-market for a new business line (Direct to Fabric printers)
  • Introduced the new product to the market and positioned it as market leader in its segment
  • Developed Inbound and outbound processes to establish the new product line as an integral part of the company’s offering
  • As a result, Kornit is now an established leader with revenues of over $20M in this LOB
  • Conducted in depth market research and knowhow to support decisions on technological development
  • Wrote MRDs and overseed the team’s MRD’s documents
  • Developed strategic collaborations with complimentary products (partners) to enhance our offering to the market
  • Led thought leadership activity to establish market dominance

Director of Marketing

Nipendo
01.2009 - 01.2014
  • Headed the company's global corporate marketing, product marketing and marketing communications activities
  • Penetrated and created strong business relations with leading customers
  • Managed the led generation and lead management activities for the company
  • Created the global branding and positioning of the company with customers and with the whole supply-chain community.

Marketing Director

bTendo
01.2007 - 01.2009
  • Go to market and global launch of the company’s consumer products
  • Defined company’s ‘story’, vision, customers segmentation and positioning
  • Positioned the bTendo technology and product as a worldwide leader
  • Led marketing and go-to-market strategies
  • Managed and executed all marketing plans.

CMO

Telit
01.2001 - 01.2007
  • Managed corporate marketing of the global organization (North America, EMEA and APAC)
  • Managed all marketing aspects of the company’s IPO
  • Created the global positioning and branding of the company
  • Led all investor relations and marketing communications of the company globally.

Director of Marketing

Tempo Beer Industries, Soft Drinks Division
01.1996 - 01.2001
  • Managed the successful launch of a new line of products to the soft drinks industry
  • Defined and launched 6-8 new products each year
  • Positioned the company as an aggressive player with 25% market share
  • Managed marketing budgets of $5M annually
  • Initiated and led focused groups and consumer market research
  • Managed advertising, marketing communications and promotions.

Education

Bachelor of Science - International Trade and Marketing

FIT – Fashion Institute of Technology
New York NY

Military Service

Navy Officer – Lieutenant

Timeline

VP Marketing

Kornit Digital
07.2023 - Current

Director of product marketing

Kornit Digital
01.2014 - 01.2017

Director of Marketing

Nipendo
01.2009 - 01.2014

Founder and CEO

ICF, International Catchball Federation
01.2008 - Current

Marketing Director

bTendo
01.2007 - 01.2009

CMO

Telit
01.2001 - 01.2007

Director of Marketing

Tempo Beer Industries, Soft Drinks Division
01.1996 - 01.2001

Director of business development

Kornit Digital
1 2019 - Current

Bachelor of Science - International Trade and Marketing

FIT – Fashion Institute of Technology

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Merav ZimermanVP Marketing