Summary
Overview
Work History
Education
Skills
Certification
Websites
References
Affiliations
Timeline
Generic

MELISSA ZURO

Plainfield

Summary

Strategic product and content marketing leader with 15+ years in healthcare, specializing in revenue cycle management and technology solutions. Proven ability to drive product awareness, demand generation, and go-to-market strategy through compelling messaging, high-impact content, and sales enablement. Adept at collaborating cross-functionally to amplify brand positioning, optimize SEO, and increase pipeline velocity.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Marketing Director – Product & Thought Leadership

WhereScape
01.2023 - Current
  • Created 30+ product-focused blogs, case studies, and white papers, increasing website pageviews by 87% and organic traffic by 27%.
  • Repositioned the brand and led a full website redesign to improve conversion rates, boost user experience, and align messaging to buyer needs.
  • Launched a demand gen strategy aligned to product pillars, resulting in 17% lift in qualified leads.
  • Partnered with sales and product to craft persona-driven messaging and sales collateral, including pitch decks and demo narratives.
  • Built a new content calendar tied to SEO and campaign themes to strengthen thought leadership and buyer engagement.
  • Remote

Senior Manager – Marketing & Thought Leadership

Savista
01.2021 - 01.2023
  • Defined brand voice and content strategy post-divestiture; led SEO blog creation and content hub to increase visibility and drive inbound leads.
  • Launched 30+ conference and webinar campaigns, producing $400M in attributed pipeline; managed press releases and PR agency.
  • Increased web traffic by 42% and social followers by 248% through strategic digital engagement and campaign-based SEO improvements.
  • Collaborated with SMEs and product teams to publish customer stories, case studies, and white papers supporting lead gen and sales.
  • Remote

Senior Manager – External Engagements

nThrive
01.2016 - 01.2021
  • Founded and scaled the company’s external speaking program, driving $300M+ in revenue via 250+ industry presentations.
  • Delivered 45% lead growth through segmented email campaigns and integrated digital engagement.
  • Adapted strategy during COVID to host virtual webinars aligned to market needs (telehealth), keeping engagement high and pipeline active.
  • Collaborated with product teams to position SaaS and RCM offerings to C-suite buyers through content, campaigns, and events.
  • Remote

Marketing Manager

Adreima
Downers Grove
01.2015 - 01.2016
  • Rebranded marketing strategy and launched new go-to-market plan focused on patient advocacy; increased revenue by 35%.
  • Built sales enablement tools and marketing materials for new product launch; led all digital and field marketing initiatives.
  • Drove 23% revenue growth through multichannel campaigns and marketing-sales alignment efforts.

Marketing Manager

HFMA
Westchester
01.2009 - 01.2015
  • Executed marketing for 15+ annual programs; achieved $1M+ revenue goals consistently.
  • Led digital transformation initiatives including blog launch, SEO content, and marketing automation implementation.

Education

MBA - Business Administration

Lewis University
Romeoville, IL
03-2008

BBA - Business Administration

Illinois State University
Normal, IL
08-1999

Skills

  • Product Marketing
  • B2B Content Strategy
  • Go-to-Market Execution
  • Sales Enablement
  • Competitive Positioning
  • Buyer Personas
  • Lead Generation
  • SEO Optimization
  • Healthcare Marketing
  • Salesforce
  • HubSpot
  • Google Analytics
  • Campaign Performance Metrics

Certification

  • Pragmatic Product Marketing Certification
  • HubSpot Digital Marketing
  • LEAP Leadership Program

References

References available upon request.

Affiliations

  • American Marketing Association
  • Healthcare Financial Management Association

Timeline

Marketing Director – Product & Thought Leadership

WhereScape
01.2023 - Current

Senior Manager – Marketing & Thought Leadership

Savista
01.2021 - 01.2023

Senior Manager – External Engagements

nThrive
01.2016 - 01.2021

Marketing Manager

Adreima
01.2015 - 01.2016

Marketing Manager

HFMA
01.2009 - 01.2015

MBA - Business Administration

Lewis University

BBA - Business Administration

Illinois State University

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