Meckeala Potter
Peoria
Summary
Professional in business fields with proven ability to manage financial records and processes efficiently. Known for reliability and adaptability, ensuring smooth operations even in dynamic environments. Fosters collaborative team efforts and consistently achieves high-quality results using strong analytical and organizational skills.
Overview
12
12
years of professional experience
Work History
Marketing Director
MBR Management
02.2019 - Current
- Company Overview: 140 Store Domino's Pizza Franchise
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Test and provide summary reports on active and past campaigns.
- Use market research to strategize future campaign efforts.
- Create & oversee distribution of Brand signage, marketing flyers, including indoor & outdoor branded materials.
- Ensure continued positive brand awareness through all channels (Print, Social, Digital) while increasing customer impressions.
Digital Customer Care
Ameren IL
05.2015 - 02.2019
- Provided customer facing web support.
- Identified, reported, and tracked website and application issues.
- Maintained records associated with customers enrolled in the Property Management program.
- Processed daily and monthly reports tracking inquiry trends.
- Educated customers about billing, payment processing and support policies and procedures.
- Enhanced customer satisfaction by efficiently addressing and resolving digital inquiries.
Customer Account Specialist
Holiday Inn Express
07.2013 - 05.2014
- Resolved complex billing and payment issues for balanced, accurate accounts.
- Set up new customer accounts and updated existing profiles with latest information.
- Ensured compliance with industry regulations by diligently reviewing account documentation and transactions.
- Reconciled customer accounts and identified discrepancies for further investigation.
- Collaborated with sales team to upsell products and services, resulting in higher revenue generation.
Education
Bachelor of Business - Accounting And Finance
Midstate College
Peoria, IL05-2017
Associate of Science -
Illinois Central College
East Peoria, IL05-2014
Skills
- Market analysis
- Campaign planning
- Cost management
- Customer relationship management (CRM)
- Market research analysis
- Business objective analysis
- Invoice Reconciliation
- Budgeting and allocation
- Accounting and finance understanding
Accomplishments
2017-
- Achieved Lead trainer position by introducing Live Chat software for team. Performed extensive testing prior to implementation which transitioned into lead trainer role.
2022-
- Secured contracts amounting to over 1 million in sales revenue for franchise.
2023-
- Implemented new data tracking ot monitor sales/service metrics for 136 QSR stores.
Timeline
Marketing Director
MBR Management
02.2019 - Current
Digital Customer Care
Ameren IL
05.2015 - 02.2019
Customer Account Specialist
Holiday Inn Express
07.2013 - 05.2014
Bachelor of Business - Accounting And Finance
Midstate College
Associate of Science -
Illinois Central College
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