Mazi Levy
Petah Tikva
Summary
Senior Product Manager with 5+ years of experience developing and launching digital products. Leads product strategy, roadmap execution, and feature optimization to drive measurable business impact. Developed and delivered high-impact product initiatives, including a subscription model that increased MRR by 22% and a “My Account” area that boosted login rates by 30% while reducing support inquiries by 25%. Proven track record in driving customer engagement, revenue growth, and measurable business outcomes through data-driven product strategies.
Overview
21
21
years of professional experience
Work History
Product Manager
PepsiCo SodaStream
07.2020 - Current
- Launched the “My Account” area, boosting login rates by 30% and reducing support inquiries by 25% through enhanced self-service functionality.
- Developed a subscription model, increasing CLV by 15% and reducing churn by 8%.
- Drove a 20% sales increase through A/B testing and targeted personalization & segmentation across US and European markets.
- Launched a one-step checkout globally and new shipping options in the UK (Express & Swap It), raising CR by 12%.
- Implemented features to capture customer data from offline to online, growing the customer data by 18%.
Product Manager
EL AL
01.2017 - 01.2020
- Developed El Al agents’ website for full order management, client history, points tracking, and rewards, cutting order processing time by 30%.
- Launched the 'Member Club' platform, improving customer retention by 15% through personalized offers and a tailored loyalty experience.
- Revamped self-service workflows, reducing customer calls 30% with automation and UX/UI improvements.
- Identified product development opportunities through analysis, market research, and customer insights.
Digital Product Manager
888 Holdings
01.2014 - 01.2016
- Led the launch of new 888poker websites for Germany, Sweden, and Poland markets.
- Boosted registration and deposit conversions by 15% through targeted A/B testing and UX optimizations.
- Launched a poker app on Google Play for the European market.
Intelligence Analyst
Prime Minister’s Office
01.2009 - 01.2013
- Analyzed and interpreted complex data to generate actionable insights.
- Utilized advanced and innovative technological systems.
Intelligence Analyst
8200 Intelligence Unit
01.2005 - 01.2008
- Analyzed intelligence data to support decision-making and effective responses to security threats.
Education
Arabic and Middle Eastern Studies
Bar-Ilan University
Military Experience
8200 Intelligence Unit, 01/01/05, 12/31/08, Analyzed intelligence data to support decision-making and effective responses to security threats.
Timeline
Product Manager
PepsiCo SodaStream
07.2020 - Current
Product Manager
EL AL
01.2017 - 01.2020
Digital Product Manager
888 Holdings
01.2014 - 01.2016
Intelligence Analyst
Prime Minister’s Office
01.2009 - 01.2013
Intelligence Analyst
8200 Intelligence Unit
01.2005 - 01.2008
Arabic and Middle Eastern Studies
Bar-Ilan University
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