Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Maura Vaughan

Maura Vaughan

Oak Lawn

Summary

Dynamic marketing professional with a proven track record at Mother McAuley Liberal Arts High School. Experienced with developing impactful marketing strategies and managing successful campaigns. Utilizes data analysis and market research to inform decision-making. Track record of effective cross-functional team collaboration, ensuring alignment with organizational goals.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Assistant Director of Marketing & Communications

Mother McAuley Liberal Arts High School
09.2024 - Current
  • Creates, produces and distributes a variety of communication items designed to enhance the school’s
    mission, image and advancement.
  • Prepares press releases, publications, and other communications materials for external and internal
    audiences including newsletters, direct mail pieces, correspondence and invitations.
  • Builds strong working relationships with all internal and external constituents of the school.
  • Oversees the content on the Mother McAuley website to enhance the school’s image and enrollment
    potential.
  • Assists the Alumnae Relations team with the management of content for alumnae communication.
  • Provides support to the Institutional Advancement Team on donor communications.
  • Manages the grant program working closely with the advancement team.
  • Works closely with the Admissions and Recruitment departments to develop and implement the school’s
    marketing plan including overall message, recruiting materials, advertisements, and special events.
  • Attends school programs and activities which could positively impact public relation efforts.
  • Assists the President and Principal in representing the school to external and internal audiences.

Freelance Copywriter & Web Editor

Self-employeed
08.2021 - 09.2024
  • Collaborated with clients to refine project scope and deliver tailored content solutions.
  • Edited and proofread copy to maintain high standards of quality and consistency.
  • Utilized SEO best practices to optimize content for improved search engine visibility.
  • Managed multiple projects simultaneously, ensuring timely delivery of all assignments.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Formatted copy to align with project-specific guidelines.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
  • Increased brand awareness through the creation of compelling content for website landing pages.

Assistant Director of Alumnae Relations

Mother McAuley Liberal Arts High School
02.2017 - 01.2021
  • Oversaw alumnae webpage content and evaluation.
  • Implemented alumnae email campaigns, including a monthly newsletter, event invites, and fundraising initiatives.
  • Initiated inbound marketing funnel for alumnae, from engagement on line to event attendance to donor generation and retention.
  • Executed alumnae and fundraising events.
  • Contributed copy for annual alumnae magazine and additional publications.
  • Mentored prestigious Daniel P. Haerther Scholarship, managing 12 students and leading engagement with key external scholarship trustees.
  • Wrote copy, created videos, and built a microsite for the school's 24 hour giving day, exceeding the donor and dollar goals each year.

Content Strategist

Gesture (now GiveSmart Powered by Momentive)
05.2016 - 02.2017
  • Wrote copy for website and assisted with migration to a new design.
  • Owned editorial calendar, content creation and SEO for blog.
  • Composed email sequences to aid account executives in lead generation.
  • Supported design and editing of marketing and sales materials.

Marketing & Communications Assistant

Mother McAuley Liberal Arts High School
08.2012 - 05.2016
  • Executed day-to-day maintenance of school's website.
  • Assisted with migration of website to a new design and platform on Finalsite.
  • Managed editorial calendar, content and engagement on social media.
  • Co-led the ideation of the school's 24 hour giving day, Mercy Day of Giving, in 2014. I wrote copy for the website, emails and social media; helped create postcards; wrote video scripts; and filmed and edited videos.
  • Drove email communication to all school constituents.
  • Led 30-minute presentations at more than 100 local grammar schools and attended high school fairs to increase interest in Mother McAuley.

Education

Bachelor of Arts - English Writing, Business Administration

Illinois Wesleyan University
Bloomington, IL
05-2011

Skills

  • CRM management
  • Campaign management
  • Content creation
  • Project management
  • Branding
  • Marketing campaign development
  • Networking
  • Brand positioning

Certification

UX/UI Design Essential, Columbia College Chicago Online - Spring 2020

Timeline

Assistant Director of Marketing & Communications

Mother McAuley Liberal Arts High School
09.2024 - Current

Freelance Copywriter & Web Editor

Self-employeed
08.2021 - 09.2024

Assistant Director of Alumnae Relations

Mother McAuley Liberal Arts High School
02.2017 - 01.2021

Content Strategist

Gesture (now GiveSmart Powered by Momentive)
05.2016 - 02.2017

Marketing & Communications Assistant

Mother McAuley Liberal Arts High School
08.2012 - 05.2016

Bachelor of Arts - English Writing, Business Administration

Illinois Wesleyan University

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