Matthew Horner
Peoria
Summary
Experienced sports betting writer with a strong background in crafting engaging, data-driven content for sports enthusiasts and bettors. Skilled in analyzing odds, trends, and statistics to produce insightful articles, betting previews, and expert picks across various sports. Passionate about delivering accurate, entertaining, and actionable information to enhance readers’ betting strategies. Proven ability to meet deadlines and adapt tone for diverse audiences in the fast-paced sports media landscape.
Overview
4
4
years of professional experience
Work History
Sports Writer
Audacy Inc./BetQL/BetMGM Network
06.2021 - 03.2025
- Created engaging, data-driven articles and betting previews covering major sports leagues (e.g. NFL, NBA, MLB, NHL, CFB, CBB) focusing on odds analysis, betting trends, and actionable insights for readers.
- Analyzed statistical data, historical performance, and market lines to provide informed picks and strategies, enhancing audience decision-making and retention.
- Researched and integrated real-time updates from sportsbooks, injury reports, and expert commentary to ensure accuracy and relevance of content.
- Collaborated with my editorial team to develop SEO-optimized content, increasing web traffic by 500% through targeted keywords and timely gambling topics after the switch from BetQL to BetMGM.
- Produced daily articles and social media content, growing readership and engagement by delivering concise, high-value betting tips and tricks.
- Maintained strict deadlines in a fast paced environment, publishing 25 articles per week minimum while adhering to editorial guidelines and legal gambling regulations.
- Co-hosted "The Daily Boost" podcast each weekday, promoting profit boosts for BetMGM and others, and giving listeners entertaining content that also informed.
- Guest appearances at least twice per week on the "Send It In" show to promote articles, give best bets, and inform the audience of my general thoughts on weekly topics.
Sports Writer
Sports Mockery
10.2020 - 01.2023
- Freelance writer focusing on creation of engaging, informative, and accurate content in the sports betting space, including game previews, betting tips, odds analysis, and strategy guides.
- Main focus on Chicago sports market, including content creation for the Bears, Bulls, Blackhawks, Cubs, and White Sox. Some Notre Dame football and Illinois basketball as well.
- Research and analyze current sports trends, statistics, and betting odds from multiple platforms to provide readers with actionable insights and predictions.
- Write SEO-optimized articles, blog posts, and betting picks tailored to target Chicago audience, driving engagement for website.
- Develop content for diverse formats, including newsletters, social media posts, and in-depth betting guides, adhering to specifications and deadlines.
- Stayed updated on industry developments, including changes in betting regulations, emerging markets, and new sportsbook offerings, to ensure content remains relevant.
- Collaborated with editors to refine content, incorporate feedback, and align with site goals.
- Guest on the "Club Dub" and "Pinwheels and Ivy" podcasts, talking betting odds for Bears, Cubs, and White Sox games.
Education
Bachelor of Arts - Sports Journalism
Millersville University of Pennsylvania
Millersville, PA12-2020
High School Diploma -
Kennard-Dale High School
Fawn Grove, PA06-2014
Skills
- Sports Writing: Crafting engaging, accurate, and informative content tailored to sports betting audiences
- Copywriting: Creating concise, persuasive, and SEO-friendly articles, previews, and betting tips
- Research and Analysis: Investigating sports statistics, trends, and betting odds to produce data-driven content
- Editing and Proofreading: Ensuring error-free, polished content with a strong narrative flow
- Storytelling: Presenting betting insights and sports events in an entertaining and relatable way
- Sports Expertise: In-depth understanding of major sports (eg, football, basketball, baseball, hockey, etc) and their rules, players, and leagues
- Betting Industry Knowledge: Familiarity with betting terms (eg, point spreads, moneylines, over/under), odds formats (eg, American, decimal), and strategies
- Statistical Analysis: Interpreting sports data, player performance metrics, and historical trends to inform betting content
- Market Awareness: Understanding betting markets, bookmakers, and emerging trends in the gambling industry
- SEO Optimization: Incorporating keywords and phrases to boost article visibility on search engines
- Content Management Systems (CMS): Proficiency with platforms like Wordpress for publishing and formatting content
- Social Media Engagement: Promoting content and interacting with audiences on platforms like X to drive traffic
Languages
English
Native or Bilingual
Interests
- Music
- Watching Movies and TV Shows
- Cooking
- Video Gaming
- Tech enthusiast, passionate about exploring the latest advancements and innovations
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Outdoor Recreation
Timeline
Sports Writer
Audacy Inc./BetQL/BetMGM Network
06.2021 - 03.2025
Sports Writer
Sports Mockery
10.2020 - 01.2023
Bachelor of Arts - Sports Journalism
Millersville University of Pennsylvania
High School Diploma -
Kennard-Dale High School
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