Mati Baron
Summary
Accomplished Sales Executive and Business Development Manager with over 25 years of experience in the ICT Technologies industry. Adept at partnering with top executives to address customer requirements, drive innovation, and achieve outstanding results. My strong technological engineering background complements my sales expertise, allowing me to bridge the gap between cutting-edge solutions and business growth. As a creative and analytical leader, I connect technology, business, and people with extensive experience in Cloud infrastructure, Security, DevOps, and multi-cloud management at top industry vendors. My background includes :
● Sales Leadership: Led high-performing sales teams, fostering collaboration, motivation, and goal attainment. My coaching approach empowers team members to excel and exceed targets.
● Driving Digital Transformation : Led strategic initiatives to transform organizations through cloud-native technologies, automation, and best practices.
● Cloud Expertise: Successfully navigated the complexities of the Private and Public Cloud Solutions such as AWS, Google Cloud, and Azure, delivering tailored solutions that enhance customer value. Leveraged cloud capabilities to drive revenue growth, foster strategic partnerships, and expand market share
● Security Advocate: Ensured robust security for cloud-based applications and services, adhering to industry standards. Pioneered CNAPP solutions, collaborating with industry leaders such as Palo Alto Prisma, Aqua, and Snyk to ensure seamless cloud adoption.
My track record of driving growth and fostering strong client relationships positions me as a valuable asset in today's dynamic market.
Overview
25
25
years of professional experience
Work History
VP of Sales
TeraSky
03.2023 - Current
Responsible for developing and implementing the company's overall sales strategy, aligning it with TeraSky's business goals and objectives
- Increased company revenue by implementing strategic sales plans and targeting key market segments.
- Developed strong relationships with clients for long-term partnerships and increased customer retention.
- Delivered engaging presentations at industry events or conferences, positioning the company as an authority in its field.
- Streamlined internal processes to improve efficiency within the sales department, resulting in faster response times for client inquiries.
- Managed sales teams effectively, providing clear goals and performance feedback to drive success.
- Collaborated closely with other departments to optimize product offerings based on customer feedback and industry insights.
- Built relationships with customers and community to establish long-term business growth.
Regional Sales and Business Manager
VMware, Multi-Cloud Management BU
08.2019 - 03.2023
Responsible for business development and sales In Israel, Middle Europe, and East Europe (~ total of 30 countries) of VMware Multi-Cloud Management Platform solution.
- Leading team of Business Development and Sales Specialists for Cloud Management: Automation, Operation (cost, capacity planning, performance, security) for Private (VMware) and Public (AWS, GCP, Azure) Clouds, traditional and modernized applications
- Help our customers succeed in their digital transformation journey, mainly with their cloud journey (Private, Hybrid, Public), focusing on their business challenges and vision
- Able to achieve the most considerable YoY business growth in our region for two years, focusing on shifting the business to subscription/consumption-based licensing and SaaS solution.
Global Account Executive
Cisco
04.2015 - 07.2019
Leading the sales and business development of the Cisco core portfolio -DC, Multi-Cloud, Networking, Security, Collaboration, and services in my direct accounts.
Consulting Systems Engineer
Cisco
04.2011 - 04.2015
Provide technical leadership & consulting support in pre-sales opportunities
Work with account teams on deal structuring and account strategy
Product Line Manager
ECI
09.2010 - 04.2011
PLM of Carrier Ethernet Switch Router Line of Business
Engineering Group Manager
Netcom (Malam Team Communications) LTD.
01.2009 - 09.2010
Management responsibilities of the Sales Systems Engineers group
Leading all the engineering and pre-sales activities for the company's core portfolio.
Senior Systems Engineer
Netcom (Malam Team Communications) LTD.
05.2007 - 12.2008
Telco Customers' Division
Network Engineer
Bezeq
10.1999 - 04.2007
Education
MBA - Executive Master of Business Administration
Ben-Gurion University of The Negev
01.2006
Bachelor of Science - Electronic And Communication Engineer
Ariel University
01.2004
Skills
- Sales Team Leadership
- Business development and planning
- Public Speaking
- Sales strategy
- Sales Presentations
- Problem-solving abilities
- Product positioning
- Key Account Management
- Strategic account development
- Business Analytics
- New Business Development
- Strategic Planning
Accomplishments
- Two times, “VMware CLUB” was awarded.
- Three times, “Cisco's Sales Champion" was awarded.
- Over Achievements/ Outperform rate for six years.
Languages
Hebrew
Native language
English
Proficient
C2
Timeline
VP of Sales
TeraSky
03.2023 - Current
Regional Sales and Business Manager
VMware, Multi-Cloud Management BU
08.2019 - 03.2023
Global Account Executive
Cisco
04.2015 - 07.2019
Consulting Systems Engineer
Cisco
04.2011 - 04.2015
Product Line Manager
ECI
09.2010 - 04.2011
Engineering Group Manager
Netcom (Malam Team Communications) LTD.
01.2009 - 09.2010
Senior Systems Engineer
Netcom (Malam Team Communications) LTD.
05.2007 - 12.2008
Network Engineer
Bezeq
10.1999 - 04.2007
MBA - Executive Master of Business Administration
Ben-Gurion University of The Negev
Bachelor of Science - Electronic And Communication Engineer
Ariel University