Mark Taratine
Summary
Accomplished Digital Marketing Specialist with a proven track record at Webs I.S.E.O. Global Ltd., enhancing ROI through expert campaign management on Google Ads & Meta. Skilled in crafting targeted marketing strategies and a detail-oriented approach, significantly boosting online presence and sales. Demonstrates exceptional abilities in keyword research and customer relationship management, driving substantial improvements in conversion rates.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
Webs I.S.E.O. Global Ltd.
09.2023 - 10.2024
- Managed PPC campaigns on Google Ads, Meta Ads & LinkedIn, adjusting bids and keywords / target audiences to maximize ROI.
- Worked with various types of businesses and crafted custom marketing strategies based on business type.
- Implemented optimization strategies which led to 20-30% increase in conversion rate under the same budget.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Communicated data to each client periodically and came up with optimization strategies to meet the goals of the next period.
Digital Marketing Specialist
OnlineBiz Ltd.
02.2021 - 09.2023
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Monitored campaign analytics, identifying trends and making data-driven adjustments to improve performance.
- Served as an escalation point for complex or high-priority customer issues, providing swift resolutions that exceeded expectations
- Collaborated with designers and developers to create visually appealing websites and landing pages that were both functional and user-friendly.
Head of Marketing
Biton Motors Ltd.
08.2020 - 02.2021
- Increased brand awareness by developing and implementing strategic marketing campaigns on Meta Ads (then Facebook Ads).
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
Education
Google Ads Bootcamp
Udemy
Online07.2020
Bachelor of Arts - Communications
Yizre'el Valley Academic College
Yizre'el Valley, Israel06.2020
Skills
- Google Ads
- Keyword Research
- Google Analytics Setup
- Paid Social Media Marketing
- Retargeting Campaigns
- Report Preparation
- E-commerce strategy
- Detail Oriented
- Marketing Strategies
- Google Analytics
- Campaign Management
- Customer Relationship Management (CRM)
Additional Information
Permanently relocating to Calgary, AB on December 3rd, a returning Canadian citizen.
Languages
Hebrew
Native language
English
Proficient
C2
Russian
Advanced
C1
French
Beginner
A1
Timeline
Digital Marketing Specialist
Webs I.S.E.O. Global Ltd.
09.2023 - 10.2024
Digital Marketing Specialist
OnlineBiz Ltd.
02.2021 - 09.2023
Head of Marketing
Biton Motors Ltd.
08.2020 - 02.2021
Google Ads Bootcamp
Udemy
Bachelor of Arts - Communications
Yizre'el Valley Academic College
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