MARK MORAN

• Commerce Campaign Development, Scriptwriting, Headlines, Activation Concepting
• Presenting work effectively to leadership and clients
• Managing projects through brainstorming to production

Campaign development and writing for brands like Toyota, Starbucks, AAA Insurance, and The Body Shop.

• Partner with strategy and planning teams to define target audiences and select media partners aligned to campaign goals
• Build, launch, and manage campaigns in The Trade Desk & DV360, including QA, trafficking creative, and ensuring smooth execution
• Monitor performance and optimize campaigns toward KPIs, reallocating budgets to maximize results
• Own campaign operations, including budget tracking, reporting insights, brand safety, billing, and team oversight

• Reconciled and managed invoices in Prisma MediaOcean, ensuring accuracy against IOs, budgets, and delivery while tracking spend through Excel dashboards to maintain financial integrity
• Partnered with vendors and internal teams to resolve discrepancies, secure missing invoices, and flag priority billing issues, enhancing billing process efficiency