Marianne Aurelio Churilla
Chicago
Summary
Versatile and results-driven media and marketing leader with 12+ years of experience developing omnichannel strategies for Fortune 500 clients across healthcare, retail, finance, CPG, and tech. Expert in translating business goals into high-impact media plans across digital and traditional channels. Known for leading cross-functional teams, managing multimillion-dollar budgets, and driving measurable performance through insight-led planning, stakeholder alignment, and strategic storytelling.
Overview
16
16
years of professional experience
Work History
Manager, Solutions Marketing
Publicis Media
11.2020 - Current
- Lead strategy across accounts including Eli Lilly, LVMH, Citi, Coca-Cola, and Best Buy, developing cross-channel plans rooted in audience insights and business KPIs
- Built modular engagement frameworks for HCP and patient targeting in regulated pharma campaigns, improving engagement by 26%
- Created integrated retail and brand storytelling strategies for luxury clients, resulting in a 15% lift in brand recall and a 12% increase in purchase intent
- Oversaw multimillion-dollar budget allocations, optimizing spend across paid social, CTV, programmatic, and digital video; reduced CPMs by 10–15% via performance rebalancing
- Delivered POVs on market shifts, consumer behavior, and competitive insights to inform quarterly planning and annual strategy
- Authored SOWs, managed cross-team scoping alignment, and ensured campaign delivery timelines across strategy, activation, and analytics
- Mentored 6+ junior strategists and media planners, building frameworks and tools to streamline planning and reporting
- Partnered directly with client leadership teams, presenting planning narratives and campaign performance in QBRs
Media Strategy Supervisor
Razorfish (Publicis Groupe)
01.2017 - 11.2020
- Managed strategy for healthcare, CPG, and financial brands, overseeing $8M+ in annual paid media spend
- Developed cross-platform plans across display, paid social, search, and digital video, improving campaign ROI by 15–20%
- Created insights decks that aligned marketing goals to performance KPIs
- Supported new business pitches and cross-functional workshops
- Led vendor and platform negotiations, achieving higher efficiency rates and added value placements
- Mentored junior talent and drove cross-team learning with biweekly knowledge shares
Media Strategy Supervisor
BPN (IPG)
04.2016 - 01.2017
- Led planning for national CPG and QSR clients, executing regional media buys across digital and broadcast channels
- Boosted campaign efficiency by 11% via geo-targeted strategy updates and media mix realignment
- Directed a team of 3 planners; implemented QA and pacing processes to reduce delivery errors
- Presented directly to client marketing teams and bridged activation and strategy functions
Media Strategy Supervisor
PHD (Omnicom Media Group)
01.2015 - 04.2016
- Built and optimized cross-channel plans for wellness and consumer health brands
- Improved conversion rates by 18% via social and programmatic retargeting enhancements
- Cultivated lasting client relationships that resulted in year-over-year budget growth
Senior Strategy Associate
Mindshare
10.2013 - 01.2015
- Supported strategic planning and campaign execution for global CPG and finance brands
- Led competitive research, category mapping, and audience profiling projects to inform strategic pivots
Media Planner
HY Connect
06.2012 - 10.2013
- Planned and executed integrated campaigns for healthcare and regional retail clients
- Negotiated buys that delivered 24% above-benchmark performance in CTR and engagement
Client Services Coordinator
Tribune Media Group
01.2009 - 06.2012
- Supported 25+ sales reps across print, radio, and digital; maintained accurate ad tracking and campaign pacing
- Developed reporting templates that streamlined communication and minimized billing discrepancies
Education
Bachelor of Science - Commerce & Marketing
DePaul University
Chicago, ILSkills
- Media Strategy & Planning
- Omnichannel Campaign Execution
- Cross-Functional Leadership
- Audience Segmentation & Targeting
- Paid Social & Programmatic
- Budget Oversight & Forecasting
- Performance Analysis & Optimization
- Client Storytelling & QBRs
- Scope of Work Development
- Mentorship & Team Development
- Market & Competitive Research
- Stakeholder Engagement (C-Suite)
Timeline
Manager, Solutions Marketing
Publicis Media
11.2020 - Current
Media Strategy Supervisor
Razorfish (Publicis Groupe)
01.2017 - 11.2020
Media Strategy Supervisor
BPN (IPG)
04.2016 - 01.2017
Media Strategy Supervisor
PHD (Omnicom Media Group)
01.2015 - 04.2016
Senior Strategy Associate
Mindshare
10.2013 - 01.2015
Media Planner
HY Connect
06.2012 - 10.2013
Client Services Coordinator
Tribune Media Group
01.2009 - 06.2012
Bachelor of Science - Commerce & Marketing
DePaul University