Malik Rodriguez

• I oversee the development and performance of a dynamic team of fitness professionals dedicated to helping members achieve their health and wellness goals. I’m responsible for leading with vision, coaching with purpose, and driving both individual and team success within a high-energy, member-focused environment.

Key responsibilities include:

• Lead, develop, coach, and mentor a team of fitness professionals to consistently achieve brand and performance targets
• Serve as a player-coach by maintaining a personal training client roster while modeling “Dynamic Personal Training” best practices.
• Oversee the quality and consistency of training programs, service delivery, and member experience on the fitness floor.
• Design and implement strategies to meet productivity and sales goals.
• Generate new client leads, match clients to appropriate trainers, and ensure onboarding and certification for new team members are brand standard
• Promote and execute all company initiatives across the team
• Manage administrative duties including scheduling, coordination of programs, small group training, and one-on-one training to handle team performance actions as needed.

• Led and managed a high-performing team of personal trainers, driving excellence in client service, fitness programming, and revenue generation.
• Recruited, onboarded, and mentored trainers, fostering professional growth, and maintaining high standards of knowledge and performance.
• Developed and implemented strategic initiatives to enhance member engagement, retention, and satisfaction.
• Delivered regular coaching, feedback, and education to trainers, ensuring consistent improvement in technical skills, client management, and sales performance.
• Oversaw scheduling, payroll, and administrative tasks to maintain efficient day-to-day operations of the personal training department.
• Achieved and exceeded revenue targets by driving PT sales, and supporting trainers in building and retaining clientele. Performed over 110% in major KPIs, leading to $2.3M in annual revenue, with 115% year-over-year growth.
• Helped facilitate business growth that led to coaching three top 50 coaches in the company, contributing to a culture of excellence and high performance.
• Maintained up-to-date knowledge of fitness trends, certifications, and best practices to position the club as a leader in the industry.
• Exceeded annual target for new client acquisition budget by 2%, surpassing company average by 10%.

• Prioritized in-person development activities across all trainer levels, achieving a 51% increase in FTBs compared to the previous year.
• Assess existing workforce for skills gaps; implement strategic training plans to achieve about an 8% rise in engaged clients.
• Led ongoing professional development meetings each month, investing extensive effort in topic-specific study and planning.

• Worked as a mentor, providing comprehensive training to ramping trainers, empowering them with effective sales strategies, fostering business growth, and enhancing overall business acumen
• Demonstrated proactive initiative by pursuing Precision Nutrition training and seamlessly integrating it into training programs, enriching the overall experience and value offered to existing clientele
• Designed and personalized unique training programs tailored to specific needs of each client and incorporated a combination of strength training, endurance and cardio focused exercises

• Adopted a comprehensive approach to the Equinox training business, successfully identifying key drivers and growth opportunities across all departments, fueling individual business growth
• Collaborated closely with a seasoned mentor to cultivate essential interpersonal skills tailored for thriving in the dynamic Midwestern market
• Successfully navigated and demonstrated resilience during the pandemic, efficiently managing a 50% decline in business, and orchestrating strategic initiatives to ensure a 250% rebound in productivity

• Curated lead-generating and engaging events, adeptly highlighting training strengths, resulting in a substantial rise in Equifit booking and package conversion
• Proactively cultivated and nurtured strategic partnerships with multiple departments throughout the club to foster profitable relationships