Mai Abdeljaber

• Manage the performance of third-party SaaS platforms
• Facilitate communication for product releases between clients and sales
• Produce and refine marketing content for internal and external use
• Craft compelling, accurate messages to energize sales teams about new products

• Report to Editor in Chief; contributing writer for a leading women's magazine
• Supervise and edit content from a team of ten writers
• Generate and schedule compelling content, including story ideation
• Develop international partnerships for collaborations
• Syndicated articles across top publications like Elite Daily and Cosmopolitan

• Authored op-eds and research articles on culture and wellness in multicultural contexts
• Led a team of writers, guiding story development and editing
• Collaborated with Marketing Director and CEO on content strategy

• Developed a corporate training course on cultivating inclusive workplaces
• Concentrated on improving peer relationships and anti-discrimination practices
• Provided practical tips and resources for enhancing workplace comfort

• Assessed and enhanced client marketing strategies for better reach and sales
• Collaborated with web developers and SEO specialists to refine marketing efforts

• Develop, present, manage, and measure media programs and define media objectives and strategies consistent with brand marketing objectives
• Measure media performance at all stages to ensure the original goals and strategies are met
• Recommend targeted, innovative media vehicles consistent with media strategies
• Oversee relationships with media vendors and lead negotiations of media
• Oversee metrics evaluation and optimization recommendations
• Assist in managing team performance to achieve desired results by defining roles and responsibilities for the Media Buyer/Assistant Media Buyer

• Secured cost-effective ad rates across various platforms
• Led over 20 targeted advertising campaigns aligned with client goals
• Collaborated with sales agents for high-margin, cost-effective campaigns
• Created content and managed keyword strategies and social media scheduling for online campaigns

World Sports Company - Fostered key relationships with stakeholders for endorsements. Created content for event materials, website, and official communications.

All Things Media – Oversaw digital service projects, from scope definition to roadmap creation for client goals. Authored proposals and managed budgets for digital campaigns.

• Analyzed Nielsen data to inform executives on network trends
• Conducted in-depth network performance analysis for market forecasting
• Simplified complex data for executive review and decision-making
• Supervised and mentored junior analysts, offering reviews and feedback

• Worked with key clients like Wal-Mart, Procter & Gamble, Kraft, Honda, etc., in creating high-budget marketing campaigns
• Monitored and tracked schedules to ensure the delivery and execution of messaging strategies across all media platforms
• Researched target audience statistics and proposed the lowest rate/cost guide. Executed all client media buys.
• Trained and supervised Assistant Buyers

• Verified order placements and contracts for markets
• Negotiated billing adjustments and resolved discrepancies for TV/Radio
• Managed schedules to safeguard client budgets and ratings

• Member of Psi Chi International Honor Society in Psychology