Maggie Marshall

Manage and develop existing relationships with 62 national accounts, $29M book of business, to drive sales growth and achieve WM business objectives.

• Provide prompt, responsive communication to customers by showcasing professionalism, and timely follow-ups, while utilizing problem-solving skills to strengthen relationships.
• Utilize consultative sales approach to achieve customers' business goals
• Successful in developing strategic plans, negotiation of contracts and collaborating across all internal SBS departments to ensure customer satisfaction and retention.
• Identify profitable leads and build pipeline of current customers' acquisitions, growth, sustainability goals and other wallet sharing opportunities.
• Manage two program managers to assist in diligently resolving unique and recurring complaints or service issues, promoting loyalty, and enhancing WM operations and customer satisfaction.
• Prepare and present business reviews/proposals with customers. Provide analytical data during business reviews to identify, develop and implement optimization opportunities for improvement.
• Successful in launching five new national account customers.
• Drive WM national account value propositions to customers to showcase unique benefits and value of WM national accounts.
• Hit budget goal of 104% in 2023.

Lead high-level sales and project management efforts for sports and entertainment stadium and venue seating additions or renovations. This included maintaining consistent sales to exceed annual sales budgets, sales strategy presentations, direct mail and web marketing, website and social-media management, and marketing collateral creation. Responsible for account management and outreach, oversight of marketing and customer service campaigns, market research, referrals, and trade show and conference services.

Directed communications with executive leadership and third party vendors (manufacturing, designers, rendering experts) to manage all jobs from point-of-sale to concept and execution to guarantee customer satisfaction and consistent products and service.

• Through evolutionary consultative sales approach, increased profits by 200% annually in third year.
• Expanded business into myriad sports entertainment markets: MLB, MiLB, NFL, NASCAR, NCAA, MLS, horse-racing, and international sports. Increased ROI 10-15% in NASCAR, NCAA, and MLS markets annually.

Led a team of six individuals responsible for driving new business sales. Liaised between the Ticket Sales and service staff to all other Front Office departments regarding ticket sales initiative details, potential client/fan questions, and marketing efforts.

• Through creation and implementation of customer relationship management system, helped establish benchmarks and tracking for outbound activity. Increased revenue and retention of current customer base by 10%.
• Worked directly with Major League Baseball Advanced Media (MLBAM) to facilitate proper sales models and game technology to onboard new staff.

Conceptualized, managed and executed over 50 annual events, including “RoadShows," networking events, Season Ticket Holder events, national anthems, parades, and first pitches.

Created marketing content, educational, and training materials to accelerate annual sales goals and train new staff.

Managed customer relations and fan experience. Responsible for service and renewal of 800 season ticket holders, completed daily outbound calls to current clients, targeted personnel, and corporate leads to achieve yearly retention rate of 88%.