Madison Herman
Gurnee
Summary
Resourceful Associate Marketing Manager known for high productivity and efficient task completion. Specialize in strategic campaign management, digital marketing analytics, and brand development. Excel in communication, creative problem-solving, and leadership skills, ensuring seamless collaboration across departments to achieve marketing objectives.
Overview
5
5
years of professional experience
Work History
Associate Marketing Manager I, Social Media
Learning Resources
Vernon Hills
01.2026 - Current
- Led cross-platform digital content strategy across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube for a combined audience of 750K+, driving 86K+ net-new followers through data-informed content optimization and audience analysis.
- Executed content strategies and supported optimization efforts through cross-functional partnerships with marketing, creative, and external teams, aligning campaign priorities.
- Monitored cross-platform analytics and delivered quarterly performance reports to leadership, identifying trends, assessing campaign performance, and providing strategic recommendations across organic and paid channels.
- Conducted keyword research using Semrush to optimize blog content, YouTube metadata, and Pinterest publishing for improved search visibility and discoverability.
- Strengthened Reddit presence through collaboration with agency partners, enhancing visibility in AI-driven and answer-based search experiences.
Marketing Coordinator, Social Media
Learning Resources
Vernon Hills
02.2024 - 01.2026
- Generated 100M+ organic impressions through trend-driven, product-integrated content, including viral videos surpassing 5M+ views.
- Managed partnerships with 300+ influencers, coordinating paid and gifted campaigns to expand brand reach and support integrated marketing initiatives.
- Created and executed integrated content calendars aligned with product launches and seasonal campaigns to maximize visibility and relevance.
- Sustained 2.5% average engagement rate across platforms while driving audience growth and enhancing community engagement.
- Authored SEO-optimized blog content utilizing keyword targeting and search-intent strategies, contributing to organic traffic growth and increased brand awareness.
Student Marketing & Communications Assistant
University of Kentucky Office of Undergraduate Research
Lexington
08.2021 - 12.2023
- Launched and led a new Research Ambassador Instagram takeover initiative, enabling student researchers to vlog their experiences and host Q&As, resulting in increased follower growth and engagement.
- Launched and led a Research Ambassador Instagram takeover, resulting in 20% follower growth through student-led videos and Q&As.
- Created graphics in Canva and edited video content in CapCut for daily social posts, promoting research opportunities and enhancing student engagement.
- Spearheaded registration logistics for a research event of 500 attendees, managed a team of 3 registration staff, and created an improved check-in system, which reduced wait times.Designed graphics in Canva and edited video content in CapCut for multiple social platforms to promote research opportunities and showcase student engagement.
- Coordinated registration logistics for a 500-attendee research event, overseeing a team of 3 staff and streamlining check-in processes.
- Updated website content to ensure accuracy and relevance, improving user experience.
Marketing & Promotions Intern
Lexington Counter Clocks
Lexington
05.2023 - 09.2023
- Created and managed live Instagram Stories during home baseball games, delivering real-time score updates and engaging fans with behind-the-scenes content and polls.
- Tracked fan sentiment and engaged with comments on social media channels during games to foster community interaction.
- Coordinated game-day promotions, community outreach, and on-field entertainment to enhance fan experience.
Education
Bachelor of Business Administration - Marketing, Business Analytics
University of Kentucky
Lexington, KYSkills
- SEO & content optimization
- Keyword research
- Search-informed content strategy
- Organic social strategy
- Cross-platform audience growth
- Performance reporting & KPI analysis
- Content calendar management
- Influencer campaign management
- Community management
- AI-search discoverability
- Short-form video production
- Cross-functional collaboration
- Social media analytics
Tools
Semrush, Google Analytics, Meta Business Suite, Sprout Social, Microsoft Excel, Canva, TikTok Creator Tools, YouTube Studio, Amazon Creator Connections, TikTok Shop
Timeline
Associate Marketing Manager I, Social Media
Learning Resources
01.2026 - Current
Marketing Coordinator, Social Media
Learning Resources
02.2024 - 01.2026
Marketing & Promotions Intern
Lexington Counter Clocks
05.2023 - 09.2023
Student Marketing & Communications Assistant
University of Kentucky Office of Undergraduate Research
08.2021 - 12.2023
Bachelor of Business Administration - Marketing, Business Analytics
University of Kentucky