Mackenzie Hicks
5250 N Glenwood Avenue APT D3,IL
Summary
Customer-focused leader with a record of launching new locations, growing client volume, and improving revenue performance. Delivered 103% same-store sales growth, a 13% conversion rate, and strong operational control through P&L management, staff development, and hands-on client engagement. Brings a consultative approach to building relationships, supporting team performance, and driving growth through consistent follow-up and service.
Overview
12
12
years of professional experience
Work History
Location Director
LaserAway
Chicago, Illinois
09.2025 - Current
- Held a 91% SSSG (same store sales growth) within the first 6 months, and continued to build this into a 103% growth during my first year. Drove 30% growth in seen patients (700+) over the course of that year and delivered a 13% conversion rate with a $1630 average ticket. Managed scheduling, payroll, and attendance for LaserAway clinic staff while maintaining all P&L and keeping inventory properly managed. Executed weekly and monthly meetings with team members to individualize support and momentum and strengthen their skillset.
Client Advisor
Gucci
11.2024 - 09.2025
- Strengthened client relationships through regular communication and proactive follow-up on new collections and preference in style. Maintained in-depth knowledge of industry trends and products to ensure accurate guidance for clients. Developed strong rapport through active listening and empathetic understanding of clients' goals and concerns, and generated revenue from unknown and known clients through cold calling and outreach.
Center Manager
European Wax Center
12.2023 - 11.2024
- Onboarded an entire staff for a brand new location from the ground up and launched the most successful opening of a center ever recorded in the Midwest for the United States. Did own marketing for the location opening, generating over 300 clients and recording them through an Excel sheet. Established performance metrics and conducted regular evaluations to identify areas for improvement and drive continuous growth.
Store Manager
AKIRA
02.2015 - 06.2020
- Worked their way up through several positions with the company and consistently exceeded monthly sales goals through personal sales and team development. Created an environment focused on individual and side-by-side selling to promote repeat business from clients. Entered the Water Tower location in April 2019 and surpassed the monthly sales goal 12 months in a row while maintaining general operations. Helped grow several employees into new leadership roles through daily feedback and high standards, and contributed to a Top Clienteling Award honored in 2017 to the Old Orchard location.
Education
High School Diploma -
Jeffersonville High School
Jeffersonville, IN05-2014
Skills
Accomplishments
Held the most successful launch of a European Wax Center new location opening in the entire Midwest for the United States! Entire team recruited, and marketing done on foot! Resulting in a month with no openings and over 1000 reservations!
Timeline
Location Director
LaserAway
09.2025 - Current
Client Advisor
Gucci
11.2024 - 09.2025
Center Manager
European Wax Center
12.2023 - 11.2024
Store Manager
AKIRA
02.2015 - 06.2020
High School Diploma -
Jeffersonville High School