MacKenzie Burke
Chicago
Summary
With extensive experience in sales strategy, development, and client relationship management, I am dedicated to advancing business growth while optimizing resources and talent. My approach is driven by a passion for achieving results and fostering collaboration. I offer insightful and visionary leadership that empowers my team and drives success together. Results-oriented individual with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Regional Sales and Education Executive
Milk Makeup
06.2024 - Current
- Manage a diverse territory of 107 Sephora and Ulta stores across six states, ensuring consistent performance and support. Revenue generating over $5 million YTD.
- Revitalized a previously untapped market by creating and executing growth plans, getting it back on track after four years.
- Host engaging masterclasses and training days for 10-30 attendees, fostering skill development and knowledge sharing.
- Exceeded sales goal by 115% within the first full quarter with the company, demonstrating quick and effective results.
- Manage a team of 7 makeup artists.
Guest Service Coordinator/ Beauty Manager
Target
Chicago
03.2018 - 09.2025
- Supervise, schedule, and support front-end team members (cashiers, guest advocates, self-checkout attendants).
- Model and uphold Target's service expectations through direct interaction with guests.
- Resolve guest concerns and ensure positive experiences at checkout.
- Oversee cash handling procedures, including opening/closing registers, safe counts, and cash pulls.
- Maintain visual standards in line with Target's brand guidelines.
- Collaborated with cross-functional teams to ensure cohesive service delivery.
Regional Sales and Education Executive
Merit Beauty
05.2022 - 06.2024
- Oversaw a $3 million revenue portfolio and effectively maintained relationships with 52 Sephora locations across the Midwest.
- Manage a team of 11 freelance makeup artists.
- Drove sales growth through product education and strong business acumen.
- Established and developed the company's first Midwest Territory from inception.
- Monitored and analyzed sales team performance, tracking key results.
- Collaborated closely with the Managing Director to develop and implement business strategies.
Sales and Events Coordinator
Anastasia Beverly Hills
Chicago
10.2021 - 06.2022
- Supported a range of successful events and training programs within the Sephora and Ulta markets.
- Successfully met and exceeded key performance targets for $6,000 event days.
- Collaborated with business and marketing partners to enhance sales through a robust educational strategy for both internal and external clients.
- Conducted training sessions and provided complimentary gratis products to Sephora and Ulta staff.
Sales and Events Freelance
Multi Brand Skincare
Chicago
08.2020 - 10.2021
- Launched Fresh Skincare in 17 Ulta stores within the Chicagoland market.
- Conducted multiple in-store training sessions for Ulta associates.
- Supported a range of successful events and training programs across the Sephora and Ulta markets.
- Collaborated with business and marketing partners to enhance sales through a comprehensive educational strategy for both internal and external clients.
Counter Manager
Lancome Ulta Beauty
Chicago
03.2019 - 08.2020
- Responsible for maintaining and achieving sales goals on a yearly basis.
- Hosted multiple masterclass events with clients through paid bookings.
- Executed a $10,000 sales event during the summer launch of a new fragrance.
- Partnered with Ulta employees and salon members to support sales and business goals.
- Maintained counter presentation with stocking, cleaning and ordering.
Education
Bachelor of Arts - Theater, Music
Aurora University
Aurora, IL05.2020
Skills
- Exceptional business acumen
- Expertise in client relationship management
- Proficient in developing and optimizing systems
- Skilled in budget management
- Advanced cosmetic artistry
- Experienced in training and education in cosmetics
- Team management
- Event coordination
- Customer engagement
- Budget management
- Performance tracking
Experience Years
10 years of Artistry and client service sales experience
Timeline
Regional Sales and Education Executive
Milk Makeup
06.2024 - Current
Regional Sales and Education Executive
Merit Beauty
05.2022 - 06.2024
Sales and Events Coordinator
Anastasia Beverly Hills
10.2021 - 06.2022
Sales and Events Freelance
Multi Brand Skincare
08.2020 - 10.2021
Counter Manager
Lancome Ulta Beauty
03.2019 - 08.2020
Guest Service Coordinator/ Beauty Manager
Target
03.2018 - 09.2025
Bachelor of Arts - Theater, Music
Aurora University