Maayan Hakim
Product Manager
Shoham,Israel
Summary
Product Manager with 6+ years of experience in e-commerce, payments, and digital products, specializing in optimizing financial flows, improving payment experiences, and driving data-driven decision-making. Proven success in gathering customer and internal requirements, managing global payment solutions, and collaborating cross-functionally with engineering, BI, and operations teams. Passionate about building seamless financial and payment solutions that enhance customer experiences and drive business growth.
Overview
7
7
years of professional experience
24
24
years of post-secondary education
Work History
E-commerce Product Manager
SodaStream
Kfar Saba, Central District
01.2021 - Current
- Managed the end-to-end e-commerce product lifecycle, overseeing roadmap execution and development coordination while ensuring seamless collaboration across R&D, BI, UX/UI, marketing, and customer-facing teams.
- Optimized the global e-commerce product performance, driving conversion rate improvements and revenue growth through data-driven UX enhancements, A/B testing, and KPI tracking.
- Owned global payment strategy, researching, implementing, and optimizing localized payment solutions across multiple markets. Facilitated integration between legal, procurement, development, and local teams, while leading vendor negotiations to introduce a new payment method—reducing checkout friction and increasing total sales by 35.1%, with 90%+ adoption.
- Redesigned key user flows (checkout, machines, homepage, and site navigation), optimizing UX and reducing friction, resulting in a 12% increase in sales, 121% boost in CTR, and 172% rise in transactions per session.
- Led a major overhaul of the "My Account" section, improving user control over gas plans and charges, which streamlined backend ERP logic, restructured customer care processes, and updated legal policies - preventing millions in lost revenue from uncollected charges and significantly reducing customer support tickets.
E-commerce Operations Manager
SodaStream
Kfar Saba, Central District
02.2020 - 12.2020
- Optimized DTC operations by refining internal processes, reducing SLAs, and enhancing fulfillment efficiency.
- Directed operational rollouts for five regional e-commerce sites, aligning with global strategies.
- Led coordination for major e-commerce product launches and promotional campaigns.
E-commerce & Digital Product Manager
Sella-Meir Publishing House
01.2018 - 11.2019
- Initiated, launched, and scaled a new e-commerce platform, driving company revenue growth from hundreds of thousands to millions of NIS while significantly increasing customer acquisition.
- Managed the selection, implementation, and optimization of online payment solutions, ensuring secure transactions, seamless checkout experiences, and support for multiple payment methods.
- Oversaw end-to-end e-commerce operations, including order processing, content management, and merchandising, optimizing workflows for efficiency and scalability.
- Collaborated with IT, design, and marketing teams to enhance website UX and conversion flows, improving engagement and online sales.
Education
B.A. - Communication & Philosophy
Tel Aviv University
10.2014 - 08.2018
PM 503 - The Art of Building Successful Products
PMsphere
04.2001 - 03.2021
Skills
- Product lifecycle management
- Payment Solutions Optimization
- Data-driven decision making
- Product & Project management tools: Google Analytics, A/B Testing (VWO, Dynamic Yield), Jira, Asana, Monday
LANGUAGES
Hebrew (Native) | English (Fluent)
Timeline
E-commerce Product Manager
SodaStream
01.2021 - Current
E-commerce Operations Manager
SodaStream
02.2020 - 12.2020
E-commerce & Digital Product Manager
Sella-Meir Publishing House
01.2018 - 11.2019
B.A. - Communication & Philosophy
Tel Aviv University
10.2014 - 08.2018
PM 503 - The Art of Building Successful Products
PMsphere
04.2001 - 03.2021
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