Luiza Lima
Chicago
Summary
Marketing professional with expertise in social media strategy and digital content creation. Proven track record in brand storytelling within fashion and lifestyle sectors. Strong skills in visual aesthetics and PR messaging, enhancing audience engagement and driving results in corporate environments.
Overview
4
4
years of professional experience
Work History
Customer Service Representative
Northwestern University
Evanston
06.2025 - Current
- Delivered high-quality customer support in a fast-paced environment, resolving inquiries efficiently.
- Communicated clearly with customers to provide product information and build positive interactions.
- Managed payments, transactions, and service processes with accuracy and attention to detail.
- Strengthened interpersonal skills through daily client-facing engagement.
NCAA Division I Athlete — Swimming
Northwestern University
Evanston
09.2024 - Current
- Cultivate elite-level discipline, teamwork, and performance under pressure through Division I competition.
- Manage a demanding training schedule while maintaining strong academic standing across multiple majors.
- Leverage leadership and communication skills in collaborative, fast-paced, results-driven environments.
Content Creator — Fashion, Fitness & Lifestyle
Self-employeed
01.2022 - Current
- Develop and execute social media content strategy across Instagram, focusing on fashion, wellness, and lifestyle branding.
- Create high-quality photo and video content, maintaining a consistent aesthetic aligned with current trends and brand identity.
- Analyze engagement metrics to optimize posting frequency, audience targeting, and creative direction.
- Collaborate with brands for product features and ambassador-style content, leveraging authentic audience engagement.
- Manage content planning, editing, and community interaction to support continuous follower growth.
- Utilize CRM and analytics tools to track performance and refine digital marketing strategies.
Social Media, Communications & Marketing Intern
Congressional Office
Rio de Janeiro
01.2023 - 08.2024
- Led day-to-day social media strategy, managing messaging, content calendars, and performance analytics.
- Coordinated press outreach, drafted public updates, and supported community engagement campaigns.
- Produced digital content, monitored trends, and increased audience interaction across platforms.
- Contributed to legislative communications and constituent-facing messaging.
- Collaborated remotely with cross-functional teams during academic terms to sustain communication workflows.
- Organized promotional and public-facing events, including trade shows and community conferences.
Education
Bachelor of Arts - Communications And Legal Studies
Northwestern University
Evanston, IL06-2028
Skills
- Social Media Strategy
- Content Creation (Photo and Video)
- Digital Marketing and Analytics
- Brand Development
- French, Spanish, Italian and Portuguese (Multilingual Communication)
- CRM and Audience Engagement Tools
- Public Relations and Messaging
- Customer Service and Client Interaction
- Project Management
- Written and Verbal Communication
Languages
English
Native/ Bilingual
French
Professional
Spanish
Native/ Bilingual
Italian
Professional
Portuguese
Native/ Bilingual
References
References available upon request.
Timeline
Customer Service Representative
Northwestern University
06.2025 - Current
NCAA Division I Athlete — Swimming
Northwestern University
09.2024 - Current
Social Media, Communications & Marketing Intern
Congressional Office
01.2023 - 08.2024
Content Creator — Fashion, Fitness & Lifestyle
Self-employeed
01.2022 - Current
Bachelor of Arts - Communications And Legal Studies
Northwestern University