Summary
Overview
Work History
Education
Skills
Certification
Websites
Technical Proficiencies
References
Timeline
Generic

Lucas Strepek

Chicago

Summary

B2B marketing strategist focused on building demand generation and go-to-market campaigns, with no room for random acts of marketing. Known for disciplined, data-driven execution that turns strategy into measurable outcomes. As a trusted partner to internal teams and executives, I bring structure, creativity, and accountability to consistently drive pipeline and revenue impact in fast-paced environments.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Account Manager

LeadCoverage
Atlanta
12.2024 - Current
  • Owned the strategic marketing direction for key client accounts, leading campaign strategy, execution, and performance optimization.
  • Lead cross-functional teams across PR, demand generation, and RevOps, to deliver results-driven campaigns that achieved a 500%+ ROI for select clients.
  • Architected and launched full HubSpot CRM and marketing automation systems, aligning marketing, sales, and RevOps functions for scalable growth.
  • Partnered with client executives to shape both near-term tactics and long-term GTM positioning.
  • Contributed to agency growth by winning new business and unlocking cross-sell and upsell opportunities with existing accounts.

Account Coordinator

LeadCoverage
Atlanta
08.2023 - 12.2024
  • Assisted with the execution of marketing campaigns across logistics and tech clients, including content creation, audience segmentation, and reporting.
  • Served as a trusted advisor to clients, offering insights based on campaign performance, market trends, and industry best practices.
  • Maintained and enforced clean CRM data practices to support marketing and sales workflows.
  • Built custom reporting dashboards to support strategic decisions.

Marketing Consultant

Papa John’s Corporate
Atlanta
01.2023 - 05.2023
  • Advised VP of Brand Strategy and Director of Loyalty Marketing on promotions to integrate into Papa Rewards to increase customer activation.
  • Conducted secondary research on loyalty marketing trends to inform management decisions.

Digital Marketing Intern

Illinois Tools Works
Chicago
05.2022 - 08.2022
  • Increased market presence and brand awareness by creating and managing Google Ads campaigns.
  • Assessed user behavior and campaign performance using Google Analytics to optimize results.
  • Collaborated with web developers to improve SEO, driving higher website traffic.
  • Designed and implemented best practices to enhance digital marketing efficiency.

Education

BSc - Marketing with a Minor in Advertising

The University of Alabama, Culverhouse College of Business
Tuscaloosa, AL
01.2023

Skills

  • Go-to-market strategy
  • Revenue operations
  • Demand generation
  • Stakeholder management
  • Business development
  • Project management

Certification

  • Google Analytics Certification
  • Google Ads Search Certification
  • HubSpot Marketing Software Certification
  • HubSpot Sales Software Certification
  • HubSpot Reporting Certification

Websites

Technical Proficiencies

HubSpot · Salesforce · 6Sense · Terminus · Clay · Asana · ZoomInfo · Microsoft Excel · PowerPoint

References

References available upon request.

Timeline

Account Manager

LeadCoverage
12.2024 - Current

Account Coordinator

LeadCoverage
08.2023 - 12.2024

Marketing Consultant

Papa John’s Corporate
01.2023 - 05.2023

Digital Marketing Intern

Illinois Tools Works
05.2022 - 08.2022

BSc - Marketing with a Minor in Advertising

The University of Alabama, Culverhouse College of Business

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Lucas Strepek