Lora Reyna
Chicago
Summary
Results-driven professional with 25 years in the cosmetic and luxury industry, specializing in client relationship management and product expertise. Proven track record in exceeding sales targets and fostering collaboration with clients and colleagues. Key skills include Makeup Artistry, Skin Care Knowledge, and strong customer service.
Overview
26
26
years of professional experience
1
1
year of post-secondary education
Work History
Brand Business Manager
La Mer
Chicago
01.2021 - Current
- Top seller of the La Mer brand on Michigan Avenue in Chicago compared to other retailers that carry the brand
- Achieved $100,000 in sales for special events through strategic promotions and customer engagement
- Responsible for cross-selling across six departments including but not limited to beauty, men's, footwear, handbags, and jewelry.
- Managed approval process and enhancements for La Mer sales outside home base, ensuring timely follow-ups and compliance
- Oversaw daily business activities for the La Mer counter.
- Built collaborative relationships with vendors and coworkers across departments to enhance sales initiatives
Makeup Artist
Freelance
01.2000 - Current
- Established and grew client book through personal, professional, and word-of-mouth relationships
- Scheduled and coordinated wedding and special event bookings.
- Managed a full client roster and ceased accepting new clients.
- Self-trained and keep up with the latest trends, techniques, and products across the industry
Brand Ambassador
La Mer
05.2017 - 01.2021
- Exceeded personal sales goals via omni-channel selling, leveraging mobile devices and technology to connect clients with merchandise
- Cultivate client relationships through extensive product knowledge, personal connection, and authenticity
- Enhanced client experiences across all store areas through personalized interactions
- Provided guidance to clients regarding periodic sales events in-store
Education
Esthetician Certification - Esthetics
Naperville Skin Institute
Naperville, IL 11.2009 - 06.2010
Skills
- Brand Development
- Product Strategy
- Market Analysis
- Customer Centricity
- Customer engagement
- Customer Service
- Collaboration
- Teamwork
Timeline
Brand Business Manager
La Mer
01.2021 - Current
Brand Ambassador
La Mer
05.2017 - 01.2021
Esthetician Certification - Esthetics
Naperville Skin Institute
11.2009 - 06.2010
Makeup Artist
Freelance
01.2000 - Current