Dedicated beauty professional with a history of meeting personal and company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best meet the needs of brands and clients, all while managing strict timelines.
Hi, I’m
Loni Hale
Savoy,IL
Summary
Overview
12
years of professional experience
Work History
Gilded Lily Beauty Bar LLC
Owner, Hairstylist, Makeup Artist
05.2020 - Current
Job overview
- Create personalized customer experiences to engage and provide excellent results driven beauty services including haircutting, hair coloring, makeup and permanent makeup.
- Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business's financial stability.
- Manage financial aspects of the business, including budgeting, financial reporting, inventory maintenance and tax preparation.
- Implement marketing strategies to increase brand awareness and attract new customers.
- Organized and attended trade shows and special events to showcase products, network with other businesses and collaborate in community outreach programs
LoniHale.com
Commercial Hair and Makeup Artist
10.2011 - Current
Job overview
- Enhance client satisfaction by providing models and talent with personalized haircuts, styling and brand specific makeup looks.
- Collaborate with fellow image makers on set to create a cohesive look for actors.
- Create camera ready looks for both still photography and video.
- Work efficiently in fast paced environments creating and recreating a variety of looks.
- Create vision and moodboards for client reference and inspiration.
- Over 7 years agency experience being represented in Chicago and Florida markets.
- Have excellent time management and organizational skills for working in a wide array of environments and locations daily.
Education
Concept College of CosmetologyDanville, IL
Cosmetology
05.1996
University Overview
- Beauty Angels certified, permanent cosmetics, 2018
- PHI Academy certified, permanent cosmetic makeup, 2017
- Bioionic platform artist, Hollywood, CA 2018
- Trained by Wendy Rowe, Burberry Beauty Chicago 2015
- Trained under Dina Ousley, Dinair Cosmetics NY 2008
Skills
- Brand management
- Marketing and advertising
- Social media marketing
- Consumer and advertising makeup
- Film, television, still photography makeup
- Airbrush and waterproof makeup
- Skin tone management/imperfections cover up
- Natural and clean beauty
- Editorial makeup
- Substantial fine arts education
- Extensive color theory experience
- Training, buying and coaching experience
Additional Information
Additional Information
Lead freelance artist Burberry, VIP Events, Chicago, 2017-2018
Makeup artist, hair stylist, Jason Wu fashion event, Nordstrom Chicago, 2017
Lead agency makeup artist, YSL fashion event, Saks 5th Avenue, Chicago, 2016
Berluti, mens groomer/barber, makeup artist, private event Soho House Chicago, 2018
Hermes, mens groomer/barber, makeup artist, private event Chicago, 2016
Timeline
Owner, Hairstylist, Makeup Artist
Gilded Lily Beauty Bar LLC
05.2020 - Current
Commercial Hair and Makeup Artist
LoniHale.com
10.2011 - Current
Concept College of Cosmetology
Cosmetology
Similar Profiles
Shauna-kaye CampbellShauna-kaye Campbell
Manager at Lasha Beauty Bar LLCManager at Lasha Beauty Bar LLC
Samantha ToomeySamantha Toomey
Small Business Owner at Samantha's Lash & Wax Beauty Bar LLCSmall Business Owner at Samantha's Lash & Wax Beauty Bar LLC
Charity SuttonCharity Sutton
CEO at CR BEAUTY BAR LLCCEO at CR BEAUTY BAR LLC