Summary
Overview
Work History
Education
Skills
Accomplishments
Extracurricular Experience
Timeline
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LIZ FISHER

LIZ FISHER

Chicago

Summary

Results-driven Regional Account Manager with a proven track record in chain management within liquor, grocery, and on-premise channels. Recognized for best-in-class cross-functional collaboration and innovative problem-solving that enhances execution and drives growth. Committed to leveraging expertise to accelerate Sazerac's goal of becoming the leading alcohol supplier in the U.S. and worldwide.

Overview

13
13
years of professional experience

Work History

Regional Account Manager- Off Premise

Sazerac
01.2023 - Current
  • Manage five key accounts across 11 Midwest States: Hy-Vee, Binny's, Schnucks, Festival, and Giant Eagle.
  • Manage the 7th largest volume on NKA team & the only KAM to oversee grocery, liquor, and c-store accounts.
  • Cultivate strategic client relationships to support business goals, growth strategies, and profit drivers.
  • Comprehensive brand knowledge and sales strategy of national brands, PL/CL, low-proof, and ABA.
  • Collaborate with the execution, marketing, category, and wholesaler teams to optimize execution.

Key Accomplishments (9L depletions unless noted):

  • +$8.98M (+5%) gross profit increase over tenure.
  • +19% did buy and EP increase over tenure.
  • +73K (+7.1%) on premium brands, +23K (+11%) at Binny's over tenure.
  • +3.1% Binny's Private Label in FY25.
  • Won Sazerac category captainship for my largest retailer, Hy-Vee
  • Multiple Sazerac awards and acknowledgments for best-in-class execution of Sazerac values and strategy.

National Key Account Manager, On-Premise

Founders Brewing
01.2019 - 01.2023
  • Directed management and growth of Founders' on-premise business, achieving significant sales targets.
  • Promoted three times within three years for exceeding sales expectations and demonstrating strong leadership.
  • Managed highest volume and profit regions, managing with key national partners such as BWW, IMI, HMS Host & LEVY.
  • Increased sales by 23% YTD vs. 2021, surpassing overall on-premise sales by 19% and independent sales by +21%.
  • Worked with category, operations, and marketing teams to analyze sales trends, identify opportunities optimize the on-premise strategy.

Sales Manager for IL & TN

Saugatuck Brewing
09.2017 - 01.2019
  • Drove strategic growth through retailer management in top two regions outside MI.
  • Achieved 32% increase in volume for Illinois in 2018.
  • Developed marketing tools and implemented strategies to drive execution, PODs and ROS

Chicagoland Sales Manager

Lucky Girl Brewing
08.2016 - 09.2017
  • Launched MI brewery in Chicago, overseeing all sales, wholesaler partnerships and client activations.
  • Developed pricing strategies and QD's to maximize product placement and profitability.

Chicago Sales Representative

Fresh Coast Distributors
02.2016 - 09.2017
  • Managed sales for a distributor specializing in unique spirits, wines, and beers.
  • Achieved highest volume and POD growth for largest supplier, Estrella Galicia.

Director of Procurement and Marketing

Buffalo Group
11.2014 - 06.2016
  • Oversaw online and regional accounts, tripling average monthly profit of procured goods through strategic client acquisition and development of standardized inventory processes.

Bar Manager

Abigails American Bistro
02.2013 - 11.2014

Education

Bachelor of Arts - Biopsychology

University of Michigan
Ann Arbor, MI
01.2012

Skills

  • Key account management of liquor, grocery, c-store, and on-premise channels
  • Private label and national brand strategy
  • Leading executive T2T and JBPs for key retailers
  • Strategic planning and perseverance
  • Managing and measuring volume, share, and profit goals
  • Embracing Sazerac culture and ways of working
  • Sazerac systems, iDig, Power BI, Cognos
  • Data analysis: Nielsen, IRI, and Numerator
  • Multi-state management across open and control
  • Consultative marketing and sales strategy
  • Category and space planning strategy
  • Drive for results

Accomplishments

  • Collaboration Champion- FY25
  • Grocery Team- Accomplishment of the Year- FY24
  • Key Account Team Member Award- FY24

Extracurricular Experience

Founder/ President of Crafty Women Chicago (03/17 - 03/20)

  • Conceptualized and established this non-profit organization for women in craft beer/cider aimed to increase female representation in the alcohol industry while supporting local causes and charities

Timeline

Regional Account Manager- Off Premise

Sazerac
01.2023 - Current

National Key Account Manager, On-Premise

Founders Brewing
01.2019 - 01.2023

Sales Manager for IL & TN

Saugatuck Brewing
09.2017 - 01.2019

Chicagoland Sales Manager

Lucky Girl Brewing
08.2016 - 09.2017

Chicago Sales Representative

Fresh Coast Distributors
02.2016 - 09.2017

Director of Procurement and Marketing

Buffalo Group
11.2014 - 06.2016

Bar Manager

Abigails American Bistro
02.2013 - 11.2014

Bachelor of Arts - Biopsychology

University of Michigan
LIZ FISHER