Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Liri David

Senior Marketing Manager
Herzliya,TA

Summary

Experienced Marketing and Event Manager with over 7 years of expertise in developing and executing high-impact marketing strategies, events, and campaigns across the high-tech and life sciences industries. Skilled in leading end-to-end event management, from concept and content creation to execution, ROI reporting, and audience engagement. Fluent in English and Hebrew, with a proven ability to collaborate with cross-functional teams and engage with C-Level executives and external partners. Passionate about delivering measurable results in dynamic and fast-paced environments.

Overview

9
9
years of professional experience

Work History

Training and Marketing Manager

Maof
10.2022 - Current
  • Led the planning and execution of customer-centric training programs, enhancing client skills and fostering business growth.
  • Organized large-scale webinars and events, managing all aspects including logistics, budgeting, and participant engagement, achieving high satisfaction rates.
  • Collaborated with municipalities and other key stakeholders to expand reach, drive demand, and ensure successful event outcomes.
  • Developed creative marketing strategies, ensuring alignment with company objectives and optimizing return on investment (ROI).

Head of Marketing

Matrix Medika
10.2020 - 03.2022
  • Designed and executed marketing strategies from scratch, overseeing everything from budget planning to campaign execution.
  • Spearheaded digital marketing efforts through social media campaigns, newsletters, and email marketing, driving significant growth in engagement and lead generation.
  • Organized healthcare industry webinars and events, including content creation, speaker recruitment, and full logistical coordination.
  • Developed professional marketing materials and built strong relationships with decision-makers in the healthcare industry.

Marketing and Marcom Manager

APM Automation Solutions (aqcuired by Emerson)
01.2019 - 08.2019

Developed a comprehensive B2B marketing strategy, creating all marketing materials (brochures, newsletters, videos).
Managed international conferences and collaborations, working with global marketing teams to ensure smooth event execution.

Marketing and Business Development Manager

Institute for Quality Leadership
09.2017 - 11.2018
  • Built the marketing department from scratch, creating campaigns, social media content, and marketing materials.
  • Organized global events targeting HR departments and built an online & offline HR community in Israel.

Event and Marketing Manager

IATI
09.2015 - 09.2017
  • Managed over 200 events annually, including workshops, seminars, and hackathons, collaborating with startups, VCs, accelerators, and international delegations.
  • Organized B2B meetings and events to foster collaboration between foreign business delegations and Israeli startups.

Education

M.A - International Affairs & Political Science

Tel Aviv University
Tel Aviv, Israel
04.2001 -

B.A - Police Science

Ben Gurion University
Beersheba, Israel
04.2001 -

Skills

  • Event Strategy & Execution
  • Cross-Functional Campaign Management
  • Budgeting & Sponsorship
  • ROI Reporting & Metrics Analysis
  • Customer Engagement
  • Cloud-Based Technology Awareness

Languages

Hebrew
Native language
English
Proficient
C2

Timeline

Training and Marketing Manager

Maof
10.2022 - Current

Head of Marketing

Matrix Medika
10.2020 - 03.2022

Marketing and Marcom Manager

APM Automation Solutions (aqcuired by Emerson)
01.2019 - 08.2019

Marketing and Business Development Manager

Institute for Quality Leadership
09.2017 - 11.2018

Event and Marketing Manager

IATI
09.2015 - 09.2017

M.A - International Affairs & Political Science

Tel Aviv University
04.2001 -

B.A - Police Science

Ben Gurion University
04.2001 -
Liri DavidSenior Marketing Manager