Lidor Yadid
Marketing Expert
Summary
Marketing and Business Development Executive with over 10 years of accomplishment in B2B & B2C marketing. Grows businesses by implementing cultural change, innovating brand strategies and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on customer buying processes. Skilled in identifying key business drivers while aligning objectives with consumer demands.
Overview
10
10
years of professional experience
1
1
Language
Work History
CMO
OnVacation – Global Travel Solutions
01.2023 - Current
- Focused on integrating tech solutions within the analog group travel market, driving business and marketing plans, and executing strategies to elevate bespoke experiences and streamline operations
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Co-Founder & CMO
Relate
12.2021 - Current
- Specialize in providing comprehensive strategy and marketing services to businesses of all sizes
- Managing brands from the early stages of development all the way through production and scale.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Creative & Marketing Director
Brainnu
07.2021 - 11.2021
- My role involved collaborating across diverse verticals, including branding, employer branding, social marketing, and content creation.
- Directed 7 marketing managers and performed performance evaluations.
Vice President of Marketing
GetPackage
07.2019 - 06.2021
- In charge of an in-house marketing department
- Managing all marketing aspects for the company's products (B2B & B2C)
- Building marketing plan and budget that comply with our business goals and KPI's (Over 40K B2C and 9k B2B users in 2 years)
- Managing inbound marketing, social channels, website & SEO, paid ads, content, and PR
- Increasing user engagement by creating user journey and retention strategies
- Managing product marketing requirements in business logic, UI/UX, funnels, etc.
Head of Marketing
GetPackage
01.2017 - 07.2019
- Managing social media strategy, goals, and tactics with full ownership over execution & KPI's
- Executing user acquisition campaigns (CPI, CPC, CPA, etc.)
- In Charge of inbound marketing segmentation and execution (Email, Push notifications, SMS).
Head of Marketing
Lottosend LTD
01.2016 - 06.2018
- Oversaw the digital strategy for a state lottery ticket platform with 200K+ active users, driving 30% annual revenue growth and onboarding 100K+ new users
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Managed and executed digital marketing campaigns across various platforms, handling a $1.5M annual media spend, ensuring alignment with KPIs and achieving positive ROI
Marketing Manager
Ads-Up Marketing
03.2014 - 12.2015
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Social media advertising for 20+ SMB clients
Education
B.A. - Management & Communications
Open University of Israel
04.2001 -
Appreciation Certificate - Data Driven Marketing Studio
Idc Reichman University
Herzliya 04.2001 -
Certificate -
The Zinman College of Physical Education And Sport
Wingate Institute 04.2001 -
Skills
Marketing & Business Strategy
Creative Direction
Data-Driven Decision-Making
Marketing Analytics
Internal Communications
Customer Segmentation
Channel Marketing
Search Engine Optimization
Content Strategy
ROI Analysis
Budget Oversight
Branding
Graphic Design
Software
Google Analytics, Google Ads, AppsFlyer, Google Tag Manager, Facebook Ads Manager, LinkedIn ads, HotJar, Zapier, Firebase, Mailchimp, Salesforce CRM, Hubspot, Zoho CRM, Monday, Jira, WordPress, Elementor, Canva, Adobe Creative Cloud (Photoshop, Illustrator, Premiere, XD), Advanced Excel Skills.
Timeline
CMO
OnVacation – Global Travel Solutions
01.2023 - Current
Co-Founder & CMO
Relate
12.2021 - Current
Creative & Marketing Director
Brainnu
07.2021 - 11.2021
Vice President of Marketing
GetPackage
07.2019 - 06.2021
Head of Marketing
GetPackage
01.2017 - 07.2019
Head of Marketing
Lottosend LTD
01.2016 - 06.2018
Marketing Manager
Ads-Up Marketing
03.2014 - 12.2015
B.A. - Management & Communications
Open University of Israel
04.2001 -
Appreciation Certificate - Data Driven Marketing Studio
Idc Reichman University
04.2001 -
Certificate -
The Zinman College of Physical Education And Sport
04.2001 -