Lidor Ben-Basat

I was recruited to accelerate ARR growth for NetApp’s new cloud offering, Cloud Tiering.
Working closely with Cloud Solution Architects and the core (on-prem) Account Manager teams, we scaled the business by selling to the existing NetApp customer base.

A key part of my role was training Account Managers and Client Executives, leveraging their strong relationships with their clients, to position the product effectively and unlock new opportunities.

Through this cross-functional enablement work and direct customer engagement, we grew Cloud Tiering from $4M to $10M ARR in under two years. Once it hit that scale, NetApp transitioned ownership of the product from the Tel Aviv cloud BU to the global core team.

Following that, I supported the launch of NetApp’s new cloud service, Workload Factory for FSx ONTAP, where I spent 1.5 years onboarding customers and driving early adoption.

Hired to develop the international market for a young startup just months after its seed round. I became the second sales hire in the company. I ran a full sales cycle, from prospecting to closing and worked closely with the CEO and CTO to strategize, navigate complex opportunities, and win deals.

After we built the business development foundation with the Marketing Manager and the VP sales, and I felt I knew the product, industry, and the ICP, I transitioned to an Account Executive role.

In charge of generating new business via distributors, partner resellers, and direct sales.
FY 2021: 124% to quota. I closed more than $600,000 ARR, split roughly 50% government and 50% private sector.

I was hired to drive pipeline generation and build a scalable prospecting engine.
I introduced key tools such as SalesLoft and ZoomInfo, enabling more efficient outreach and higher quality targeting.

I created new opportunities and consistently engaged prospects through phone outreach, structured email cadences, LinkedIn, and trade shows.
Collaborated closely with the Marketing Manager and VP sales to build and refine both inbound and outbound processes.

I also recruited, onboarded, and mentored two BDRs, helping establish a stronger, more effective business development team.

Overachieved for three consecutive quarters and was promoted to senior SDR.

My first experience in high tech, where I focused on managing and converting inbound leads.
Since Sisense is a a well established and process driven organization, I gained a strong foundation in what a professional sales cycle should look like and the tools that support it.

I developed core sales skills including lead qualification, running discovery calls, handling objections, closing conversations effectively, and most importantly, having meaningful, in-depth discussions with prospects by asking the right questions at the right time.

CHD is a data and analytics company serving the foodservice/HORECA industry.

This was my first experience in business development. I partnered with a Sales Manager based in Spain to grow the Spanish and Portuguese markets.
Using pure outbound prospecting (cold calling, email outreach, and LinkedIn, I consistently generated qualified opportunities.

Highlight:
I sourced and developed one of the largest outbound deals in the company’s history with one of the world’s leading FMCG enterprises (Unilever).

After this role, I decided it was time to transition into the High-Tech industry.