Summary
Overview
Work History
Education
Skills
Timeline
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Li Cindy Lieo

Chicago

Summary

Dynamic retail leader with a proven track record at Aerie, driving a 20% YOY sales increase. Expert in visual merchandising and team coaching, I excel in enhancing customer experiences while fostering a high-performing team. Recognized for achieving top sales and operational excellence, I am committed to strategic planning and effective communication.

Overview

7
7
years of professional experience

Work History

Store Manager

Aerie
Chicago
01.2022 - Current
  • As the Store Team Leader I am passionate about developing a strong team through effective coaching and training.
  • I direct the day-to-day operations of the store, develop strategies with my leaders to improve customer service, drive store sales, increase profitability, maintain store standards and conditions to foster a positive environment.
  • Achievements: Gold and Diamond Council 2022, Top 25 Door 2023 16% increase YOY, Top 25 Door 2024 20% increase YOY
  • Implemented visual merchandising strategies to create an engaging shopping experience.

Assistant Store Manager

Aerie
Gurnee Mills
08.2021 - 12.2021
  • As the Merchandise Team Leader I supported the Store Team Leader and am responsible for achieving sales goals, meeting merchandising brand standards and delivering operational excellence through effectively leading a high performing merchandising and stock team.
  • I am driven for results and consistently partnered with my store team leader to achieve our goals.
  • Achievements: December 2021 - 1 Million, Achieved the highest black friday sales YTD, Achieved 1 Million for the year, November 2021 - Squeeze the Day, 2019 was the highest recorded sales plan/ Comped 2021, October 2021 - Back to Basics, Legging Contest - exceeded goals/expectations

Visual Excellence Leader

adidas
Gurnee
02.2018 - 07.2020
  • Responsible for ISC (In Store Communication) and Marketing.
  • Using creativity to enhance the aesthetic appeal of window displays, walkways, counters and in-store displays.
  • Creating or executing floor sets and presentation of merchandise to create a compelling presentation that will inspire the customer journey.
  • My focus is not only visuals but elevating our retail professionals, constant open communication and training opportunities in the moment to create successful future leaders.
  • Achievements: April 2019 - RFID Install, Top door in district to have less than 1% UPC sales, Stocktake 98% and above/ VOFA 80% and above, January 2019- March 2019 -Q1 Incentive, labor and sales quota meets, December 2018- May 2019 - Data Capture Kicker, Top store in district, Consistently able to convert 20% and higher for our new Creators Club, November 2018 - CEIze the Day, Connect - Engage - Inspire, November 2018 - Black Friday Contest, Top Door in our District, Qualification: Achieve sales forecast and conversion, August 2018 - Back to School Contest, Selling most backpacks in the district, April 2018 - Data Capture, Top Store in district, 20% and above, March 2018 - Data Capture, Top Store in district, 20% and above
  • Led team meetings to align on product strategies and project timelines.

Education

Associate of Arts -

College of Lake County
Grayslake, IL
07-2026

Certificate - Pharmacy

Northwestern Business College
Chicago, IL

High School Diploma -

Badger High School
Lake Geneva, WI

Skills

  • Customer service
  • Team leadership
  • Visual merchandising
  • Inventory management
  • Retail operations
  • Communication skills
  • Team leadership and coaching
  • Problem resolution
  • Store merchandising
  • Retail merchandise quality standards
  • Policies and procedures
  • Strategic planning
  • Training and mentoring
  • Merchandise planning

Timeline

Store Manager

Aerie
01.2022 - Current

Assistant Store Manager

Aerie
08.2021 - 12.2021

Visual Excellence Leader

adidas
02.2018 - 07.2020

Associate of Arts -

College of Lake County

Certificate - Pharmacy

Northwestern Business College

High School Diploma -

Badger High School

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Li Cindy Lieo