Microsoft Office
Liat Priad
Sales And Marketing Leader
Modiin
Summary
Dedicated sales and marketing professional, with over 10 years experience in driving business growth. Strategical thinker with an eye for details, a team leader, with strong agility skills, aiming for organizational and brand enhancement
Overview
11
11
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
EMEA Orthodonthics Marketing Leader
3M
01.2022 - Current
- Leading EMEA activation marketing team generating B2C and B2B demand
- Global brand strategy of division/portfolio implementation within EMEA area
- Activate EMEA and local digital campaign generating leads and full digital cycle to expand reach
- Build and execute sales tools for competitive conversion
- A Area competition landscape & portfolio gap analysis
- Gross margin continuous improvement
- Ensuring Portfolio Mix, pricing tier structure, promotions
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Identified issues, analyzed information and provided solutions to problems.
Regional Division Leader South East Europe
3M
01.2020 - 01.2021
- Oral Care Division
- Leading regional sales organization team, drive profitable sales growth, exceeding targets and goals
- Building strategic sales plans, ensuring affective reach and increase productivity
- Reinforce our POS capabilities
- Leading regional channel team to sustain strong and efficient distribution network, strengthen 3M loyalty and partnership to ensure accelerated growth
- Build and implement new Way to Market modal in chosen countries
- Demand plan and forecasts
- Ensuring compliant AR process
- Creating and ensuring compliant business approach in everything we do.
Israel, Greece and Cyprus Sales Leader
3M
01.2019 - 01.2020
- Israel, Greece and Cyprus, Oral Care Division
- Leading IL and GR sales team
- Channel management IL and GR
- Execution of marketing plan
- Tracking local trends; performing market research; high agility to response to changes
- Ensuring and monitoring product availability; stock items replenishment; non stock and stock forecasts; monitoring level of demand.
Israel Sales Supervisor and KA
3M
01.2016 - 01.2019
- Leading local sales team; Channel management; Execution of marketing plan; Demand plan and forecasts; KA Manager
Sr. Sales Rep
3M
01.2012 - 01.2015
- Generating demand, promoting sales in Jerusalem and south area of Israel both in public and private market; DSR management of our biggest distributor- Henry Schein Shvadent ;
Customer service/ ISS representative
Enaim
01.2009 - 01.2012
- Eyes" chain clinics
Education
Bachelor of Science - Life Sciences
Hebrew University of Jerusalem
Jerusalem 04.2008 - 04.2011
Skills
Team building and leadership
Excellent analytical and problem-solving skills
Strategic planning and implementation
Teamwork and Collaboration
Self-Motivated
Strong communication and interpersonal skills
Timeline
EMEA Orthodonthics Marketing Leader
3M
01.2022 - Current
Regional Division Leader South East Europe
3M
01.2020 - 01.2021
Israel, Greece and Cyprus Sales Leader
3M
01.2019 - 01.2020
Israel Sales Supervisor and KA
3M
01.2016 - 01.2019
Sr. Sales Rep
3M
01.2012 - 01.2015
Customer service/ ISS representative
Enaim
01.2009 - 01.2012
Bachelor of Science - Life Sciences
Hebrew University of Jerusalem
04.2008 - 04.2011
Software
Salesforce
Eloqua