Summary
Overview
Work History
Education
Skills
Timeline
Software
Generic
Liat Priad

Liat Priad

Sales And Marketing Leader
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Summary

Dedicated sales and marketing professional, with over 10 years experience in driving business growth. Strategical thinker with an eye for details, a team leader, with strong agility skills, aiming for organizational and brand enhancement

Overview

11
11
years of professional experience
3
3
years of post-secondary education
3
3
Languages

Work History

EMEA Orthodonthics Marketing Leader

3M
01.2022 - Current
  • Leading EMEA activation marketing team generating B2C and B2B demand
  • Global brand strategy of division/portfolio implementation within EMEA area
  • Activate EMEA and local digital campaign generating leads and full digital cycle to expand reach
  • Build and execute sales tools for competitive conversion
  • A Area competition landscape & portfolio gap analysis
  • Gross margin continuous improvement
  • Ensuring Portfolio Mix, pricing tier structure, promotions
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Identified issues, analyzed information and provided solutions to problems.

Regional Division Leader South East Europe

3M
01.2020 - 01.2021
  • Oral Care Division
  • Leading regional sales organization team, drive profitable sales growth, exceeding targets and goals
  • Building strategic sales plans, ensuring affective reach and increase productivity
  • Reinforce our POS capabilities
  • Leading regional channel team to sustain strong and efficient distribution network, strengthen 3M loyalty and partnership to ensure accelerated growth
  • Build and implement new Way to Market modal in chosen countries
  • Demand plan and forecasts
  • Ensuring compliant AR process
  • Creating and ensuring compliant business approach in everything we do.

Israel, Greece and Cyprus Sales Leader

3M
01.2019 - 01.2020
  • Israel, Greece and Cyprus, Oral Care Division
  • Leading IL and GR sales team
  • Channel management IL and GR
  • Execution of marketing plan
  • Tracking local trends; performing market research; high agility to response to changes
  • Ensuring and monitoring product availability; stock items replenishment; non stock and stock forecasts; monitoring level of demand.

Israel Sales Supervisor and KA

3M
01.2016 - 01.2019
  • Leading local sales team; Channel management; Execution of marketing plan; Demand plan and forecasts; KA Manager

Sr. Sales Rep

3M
01.2012 - 01.2015
  • Generating demand, promoting sales in Jerusalem and south area of Israel both in public and private market; DSR management of our biggest distributor- Henry Schein Shvadent ;

Customer service/ ISS representative

Enaim
01.2009 - 01.2012
  • Eyes" chain clinics

Education

Bachelor of Science - Life Sciences

Hebrew University of Jerusalem
Jerusalem
04.2008 - 04.2011

Skills

Team building and leadership

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Timeline

EMEA Orthodonthics Marketing Leader

3M
01.2022 - Current

Regional Division Leader South East Europe

3M
01.2020 - 01.2021

Israel, Greece and Cyprus Sales Leader

3M
01.2019 - 01.2020

Israel Sales Supervisor and KA

3M
01.2016 - 01.2019

Sr. Sales Rep

3M
01.2012 - 01.2015

Customer service/ ISS representative

Enaim
01.2009 - 01.2012

Bachelor of Science - Life Sciences

Hebrew University of Jerusalem
04.2008 - 04.2011

Software

Microsoft Office

Salesforce

Eloqua

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Liat PriadSales And Marketing Leader