Liat Mofaz Milchan
Generl And Marketing Manager
Summary
Experienced Marketing Manager with demonstrated knowhow in: ATL, BTL, branding, digital and social media marketing, Internal communications; organizational culture and narrative Event planning; launches, conferences, exhibitions and experiences for customers, clients and employees.
Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments.
Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
21
21
years of professional experience
Work History
General Manager
Atmosphere Magazine For EL AL Airlines, RGE
03.2022 - Current
- Setting the vision and direction for the magazine, ensuring it meets both business goals and audience needs.
- Managing budgets, financial planning, and ensuring profitability. This includes securing advertising revenue and controlling costs.
- Leading and managing a team of editors, designers, writers, and sales staff.
- Maintaining relationships with key clients, advertisers, and stakeholders. This includes negotiating contracts and ensuring client satisfaction.
- Keeping abreast of industry trends, market demands, and competitor activities to stay ahead in the market.
Social Media and Corporate Branding Manager
Tnuva
1 2018 - 1 2019
- Responsible for setting and overseeing social media strategy for seven distinct leading dairy brands
- Creative lead responsible for driving customer and employee engagement on various social media platforms
- Develop on-line branding awareness and digital reputation
- Content management
- Focal point for communications between PR, senior management, product managers, production companies and graphic designers.
- Develop and implement business strategies to achieve business goals and stay competitive.
BTL, Marketing events and Internal Communication Marketing Manager
Yes DBS Satellite Services, Multi-Channel and Digital Broadcast Platform
01.2013 - 01.2018
- Planning and managing annual marketing plan; marketing activities, content promotion and branding for services and technological innovations
- Managing the marketing department annual budget
- Launching and executing content and promotional events, trade shows, press conferences and exhibitions
- Communicating the company's messaging to employees through experiential marketing, social media and internal company events
- Developing and managing activities to raise brand popularity and increasing consumer engagement
- Implementing contracts and commercial partnerships
- Initiating, planning and managing the 'Game of Thrones' exhibition in Israel in cooperation with HBO.
Events and Field Manager
INNOVISION Brand Experiences and Marketing
01.2010 - 01.2013
- Establishment of content services and events based on customer specifications
- Event planning- formulating briefs according to client requirements, budget management, recruitment of vendors, negotiation of contracts and legal agreements, concept adjustment, communication through all media forms and supervising on-site implementation
- Writing and editing press releases.
Event Executive
Oscar 4b Events and Conferences
01.2007 - 01.2010
- Managing and producing government conventions, economic conferences and corporate events for thousands of participants from Israel and abroad
- Supporting clients from initial event planning, through the creation and implementation of the concept, content and budget (up to 5,000,000 NIS)
- Recruiting sponsorships from executives and organizations
- Full logistical organization, writing and producing online and print materials.
Advertising Account Executive
Adler, Chomsky & Warshavsky (GREY) Advertising Agency
01.2004 - 01.2006
- Managing publications and campaigns in all forms of media
- Writing concept briefs for advertisements and marketing campaigns.
Education
BA - Communication & Political Science
Tel - Aviv University
Skills
Account Management
Expense Control
Staff Supervision
Business Development
Project Management
Branding
Contract Negotiations
Verbal and written communication
Military Service
Israeli Air Force, Operations of 135 Air Force Squadron
Timeline
General Manager
Atmosphere Magazine For EL AL Airlines, RGE
03.2022 - Current
BTL, Marketing events and Internal Communication Marketing Manager
Yes DBS Satellite Services, Multi-Channel and Digital Broadcast Platform
01.2013 - 01.2018
Events and Field Manager
INNOVISION Brand Experiences and Marketing
01.2010 - 01.2013
Event Executive
Oscar 4b Events and Conferences
01.2007 - 01.2010
Advertising Account Executive
Adler, Chomsky & Warshavsky (GREY) Advertising Agency
01.2004 - 01.2006
Social Media and Corporate Branding Manager
Tnuva
1 2018 - 1 2019
BA - Communication & Political Science
Tel - Aviv University