Liad Ron Peisic
Summary
Growth and marketing leader transitioning into product management, with hands-on experience turning user insights into features, collaborating with cross-functional teams, and managing complex go-to-market strategies in fast-paced tech environments. Now seeking to sharpen product skills through structured methodologies and real-world product-building."
Overview
11
11
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Sales Manager
Naviteq Ltd
08.2024 - 02.2025
- Leading outbound sales efforts for a global DevOps consulting firm specializing in multi-cloud solutions (AWS, Azure, GCP, Kubernetes).
- Generating qualified leads and closing B2B deals through creative outreach strategies, including LinkedIn prospecting, direct messaging, and cold emailing.
- Managing the company’s CRM (HubSpot), ensuring clean data, accurate pipeline tracking, and timely follow-ups across all stages.
- Collaborating with internal teams to align sales messaging with service offerings and market needs while continuously optimizing outreach processes.
Head of Marketing & Operations
Panorama Swap
01.2022 - 06.2024
- Directed the end-to-end marketing operation for a crypto exchange startup, blending creative direction, performance strategy, and team leadership to drive scalable, tech-enabled growth.
- Collaborated closely with founders during the seed round, helping raise significant early-stage funding through strategic brand positioning and investor-ready materials.
- Built and optimized affiliate programs supported by real-time dashboards and automation tools to improve KPI tracking, campaign visibility, and partner ROI.
- Spearheaded the creation of high-converting landing pages and led cross-functional initiatives with product, design, and business teams to accelerate acquisition and market reach.
- Scaled engaged crypto communities on Telegram and Discord using content systems, automation flows, and community management tools boosting organic growth and brand loyalty.
- Streamlined marketing and operational processes using tools like Monday and Notion, ensuring project transparency, team alignment, and faster execution cycles.
PPC and Automation
Alios
06.2022 - 08.2024
- Led high-impact PPC campaigns with six-figure budgets across Facebook, LinkedIn, Google, Outbrain, Taboola, and TikTok, achieving significant conversion lift and reduced acquisition costs.
- Developed and launched AI-powered CRM automations that personalized user journeys and increased engagement rates by over 30%.
- Crafted and executed data-driven marketing strategies for B2B and B2C clients in real estate, SaaS, and tech, consistently generating high-quality leads and lowering CAC.
- Leveraged traffic analytics, CRM insights, and predictive modeling tools to drive smarter decisions, optimize performance, and improve ROI across all funnel stages.
Head of Markeng, Automaon & Innovaon
Hunt Digital - Performance Markeng for Ecommerce
01.2021 - 01.2022
- Managed substantial advertising budgets and optimized high-performing campaigns across Facebook, Google, LinkedIn, Outbrain, Native platforms, and more.
- Built and executed e-commerce and lead generation strategies tailored to diverse industries, consistently achieving growth and acquisition targets.
- Improved website performance and user experience through effective CRO practices, A/B testing, and hands-on website management.
- Led cross-functional projects and team initiatives, ensuring timely delivery and alignment with business goals.
- Designed comprehensive marketing strategies and implemented automation systems and advanced performance dashboards to enhance decision-making and campaign efficiency.
Fundraising Manager
Elevate Group
01.2018 - 01.2020
- Led a data-driven fundraising strategy that raised over $8M for the Ice Rock Mining Project, by optimizing investor funnels and streamlining outreach workflows.
- Improved collaboration between marketing and sales through scalable processes, resulting in faster investor acquisition and higher engagement rates.
- Built and maintained a high-value pipeline of Bitcoin-focused investors via targeted digital campaigns, personalized communication, and CRM automation.
- Utilized crypto market insights and trend forecasting to refine positioning, prioritize investor segments, and drive strategic decision-making.
Marketing & Operations Manager
Elevate Group
01.2017 - 01.2018
- Led the marketing team in executing high-impact fundraising campaigns, boosting lead acquisition and improving conversion efficiency across the funnel.
- Launched targeted social media strategies across Facebook, Twitter, and Quora, driving measurable growth in engagement and brand visibility.
- Managed and optimized the company’s WordPress website to enhance UX, performance, and conversion flows.
- Executed SEO initiatives that secured top search rankings and significantly increased organic traffic through data-driven content and technical optimization.
- Effectively prioritized and executed high-impact projects under tight deadlines, ensuring consistent delivery without compromising quality.
Human Resources Department Officer
IDF
01.2014 - 01.2017
- Managed administrative operations for a 170-soldier unit, ensuring accuracy, confidentiality, and real-time updates of personnel records.
- Handled a high volume of service requests and inquiries, providing timely and efficient resolutions while maintaining exceptional organizational standards.
Education
Bachelor's Degree - Business/Managerial Economics
The Open University of Israel
Tel Aviv 10.2019 - 08.2024
Full Stack Web Development Bootcamp
Le Wagon
Tel Aviv, Israel 01.2019 - 03.2019
Skills
- Strategic Planning
- Communication
- Problem-Solving
- Budget Management
- Risk Management
- Conflict Resolution
- Creativity
- B2B and B2C Marketing Strategies
- Data Analysis
Timeline
Sales Manager
Naviteq Ltd
08.2024 - 02.2025
PPC and Automation
Alios
06.2022 - 08.2024
Head of Marketing & Operations
Panorama Swap
01.2022 - 06.2024
Head of Markeng, Automaon & Innovaon
Hunt Digital - Performance Markeng for Ecommerce
01.2021 - 01.2022
Bachelor's Degree - Business/Managerial Economics
The Open University of Israel
10.2019 - 08.2024
Full Stack Web Development Bootcamp
Le Wagon
01.2019 - 03.2019
Fundraising Manager
Elevate Group
01.2018 - 01.2020
Marketing & Operations Manager
Elevate Group
01.2017 - 01.2018
Human Resources Department Officer
IDF
01.2014 - 01.2017
Similar Profiles
Pete MaldonadoPete Maldonado
Sales Manager at Barebottle Brewing CompanySales Manager at Barebottle Brewing Company
Penelope StiverPenelope Stiver
Sales Manager at Kiuby LLCSales Manager at Kiuby LLC
Gourav GoyalGourav Goyal
Sales Manager at ELVI BARDAHL INDIA PVT LTDSales Manager at ELVI BARDAHL INDIA PVT LTD
Michael HaddadMichael Haddad
Sales Manager at Carmela FoodsSales Manager at Carmela Foods
LEEOR GOLDSHMIDLEEOR GOLDSHMID
Scientific Content at AS BeautyScientific Content at AS Beauty