Lia Yun
Des Plaines
Summary
Strategic marketing specialist and graphic designer with over 4 years of experience in B2B and B2C brand expansion. Expertise in developing cohesive visual identities and impactful marketing materials that enhance customer engagement. Proficient in visual storytelling and multicultural design, with a track record of managing complex creative projects from concept to execution.
Overview
4
4
years of professional experience
Work History
Visual Marketing & Packaging Designer
jinny beauty supply
Wheeling
01.2023 - 03.2025
- Spearheaded packaging design and brand assets for multicultural beauty markets, ensuring cohesive visual identity.
- Directed visual strategy for product launches and trade shows, ensuring timely delivery of production-ready packaging files.
- Collaborated with international vendors and cross-functional teams to ensure packaging production met cultural relevance standards.
- Enhanced brand visibility through innovative packaging solutions and digital marketing assets, increasing customer engagement.
Visual Marketing & Editorial Designer
Korea Times Chicago
Wheeling
01.2022 - 12.2022
- Developed and executed bilingual advertising concepts for Korean-American market, enhancing brand engagement and visibility for local and corporate clients.
- Designed high-impact promotional graphics and complex editorial layouts for daily newspaper production, ensuring a seamless visual balance between news content and advertisements.
- Managed digital publishing and print production workflows, ensuring strict daily deadlines for high-volume media outputs.
- Spearheaded visual content strategies across digital platforms, bridging cultural gaps and maximizing marketing reach within target demographic.
Art Monitor, Visual Art & Design
University of Iowa
Iowa City
08.2021 - 12.2021
- Managed art studio operations for painting and drawing department, optimizing resource allocation and fostering collaborative environment.
- Supported departmental special projects with creative and administrative assistance, contributing to successful exhibitions and academic initiatives.
- Monitored campus facilities for safety and compliance with university policies.
- Conducted regular inspections to identify maintenance needs and potential hazards.
- Collaborated with staff to ensure timely response to facility issues and concerns.
Education
Bachelor of Arts - in 2D Design in The Studio Arts Major
University of Iowa
Iowa City, IA12-2019
Master of Arts - in Professional Writing Program | Branding
New York University (NYU)
New York, NY09-2026
Skills
- Adobe creative suite (Proficient in Illustrator, Photoshop, InDesign)
- Visual design (Figma, Canva, and Procreate)
- Video editing tools (CapCut, Premiere Pro)
- Visual communication
- Strategic Marketing (Market Analysis, Brand Positioning, Content Strategy)
- Microsoft Office Suite (Word, PowerPoint, and Excel)
- Creative Design & Branding
Languages
Korean
Native/ Bilingual
English
Professional
Affiliations
Marketing Team Leader, Iowa City, IA – Led marketing initiatives and planned events, collaborating with team members and participants to successfully execute K-Culture campaigns, boosting community engagement and outreach.
Timeline
Visual Marketing & Packaging Designer
jinny beauty supply
01.2023 - 03.2025
Visual Marketing & Editorial Designer
Korea Times Chicago
01.2022 - 12.2022
Art Monitor, Visual Art & Design
University of Iowa
08.2021 - 12.2021
Bachelor of Arts - in 2D Design in The Studio Arts Major
University of Iowa
Master of Arts - in Professional Writing Program | Branding
New York University (NYU)