Letty Orozco
Chicago
Summary
Dynamic Associate Media Director with extensive experience at Wavemaker, specializing in media strategy development and client relationship management. Achieved a 60% reduction in delivery time through innovative initiatives while cultivating strong partnerships. Proficient in financial forecasting and team leadership, consistently driving impactful campaigns that engage target audiences.
Overview
20
20
years of professional experience
Work History
Associate Media Director
Davis Harrison Dion (DHD)
Chicago
10.2023 - Current
- Led weekly client meetings.
- Handled agency's client media roster, including accounts from local and international clients.
- Guide team of 3-5 in achieving client targets and managing project timelines effectively.
- Oversee, revise, and allocate clients' media budgets.
- Developed and maintained reports comparing actual performance to planned objectives.
Associate Media Director
Wavemaker
Chicago
11.2021 - 10.2023
- Directed management of COVID-19 ASPA media account for agency across national and local platforms.
- Coordinated workload of team members to align with clients' goals and meet project deadlines.
- Coordinated with internal teams and external agencies to manage and update clients' media budgets.
- Designed and administered goal/spec sheets to accurately relay buying parameters to investment teams.
- Generated and oversaw documents tracking progress against objectives.
- Teamed with MIS department to refine clients' payment procedures, decreasing delivery time by 60%.
- Developed comprehensive post-analysis documents for quarterly and annual client meetings.
- Developed strategic recommendations for exploring new market opportunities.
- Fostered strong connections with clients and external agency partners.
- Coordinated and conducted regular meetings with agency partners.
- Maintained financial forecasts to ensure accurate reporting to finance department.
- Established and rolled out an effective onboarding system for new team members.
Various Insurance Sales Positions & Student
New York Life Insurance Co
Chicago
02.2010 - 09.2021
- Prepared comprehensive sales presentations to demonstrate ways to integrate life, health, and retirement solutions for prospective clients.
- Part Time Student
Media Supervisor
The San Jose Group
Chicago
10.2006 - 04.2009
- Provided services to major companies such as Hormel Products and Spam Corporation.
- Designed and presented media strategies to secure stakeholder consent.
- Conducted competitive, budget, and daypart analyses to support strategic decision-making.
- Facilitated cost-effective placement through strategic negotiation.
- Oversaw media purchases to confirm adherence to guidelines and achievement of objectives.
Senior Media Planner
La Agencia de Orci
Chicago
10.2005 - 10.2006
- Enhanced outreach efforts to improve engagement within the Hispanic demographic for Allstate Insurance.
- Developed and suggested media strategies for stakeholder endorsement.
- Facilitated stakeholder coordination for effective media and budget planning.
- Generated reports covering various market conditions and competitive landscapes.
- Drafted RFPs to enhance placement cost efficiency.
- Ensured media purchases aligned with established objectives.
- Communicated key strategic perspectives to stakeholders.
Education
BAS - Business Administration/Minor in Project Management
DeVry University
Chicago, IL08.2025
Skills
- Advantage
- DDS
- IMS
- Simmons
- Comscore
- Prisma
- Media Tools
- Clear Decisions
- MediaOcean
- Lumina
- SQAD
- SPARC
- Google Analytics
- Nielsen TV
- Radio
- NetRatings
- Microsoft Word
- Excel
- PowerPoint
- Outlook
- MS Project
- Influencer marketing
- Project management
- Client relationship management
- Data analysis
- Media strategy development
- Financial forecasting
- Team leadership
- Effective communication
- Problem-solving
- Market research
- Strategic plan development
- Media analytics
- Strategy planning
- Target audience identification
- Campaign management
- Media buying
- Strategic planning
- Leadership
- Media plan presentations
- Multicultural marketing
- Collaborative
- Budget management
- Workflow optimization
- Team building
Tools Software
- Advantage
- DDS
- IMS
- Simmons
- Comscore
- Prisma
- Media Tools
- Clear Decisions
- MediaOcean
- Lumina
- SQAD
- SPARC
- Google Analytics
- Nielsen TV
- Radio
- NetRatings
- Microsoft Word
- Excel
- PowerPoint
- Outlook
- MS Project
Timeline
Associate Media Director
Davis Harrison Dion (DHD)
10.2023 - Current
Associate Media Director
Wavemaker
11.2021 - 10.2023
Various Insurance Sales Positions & Student
New York Life Insurance Co
02.2010 - 09.2021
Media Supervisor
The San Jose Group
10.2006 - 04.2009
Senior Media Planner
La Agencia de Orci
10.2005 - 10.2006
BAS - Business Administration/Minor in Project Management
DeVry University
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