LAURIE ANN JACOBS

Consultant for new owners of Staley Martial Arts, helping them to understand the nuances of the business, overcome challenges, onboard new employees, plan successful events, marketing initiatives & provide consistent and clear guidance for leading instructor team through periodic challenges.

• Worked with instructor team to develop & modify class structure to enhance performance
• Planned & hosted 3-5 successful events each year with attendance ranging from 47-142 students/family members, each resulting in a 5-10% increase in enrollment & enhanced student retention.
• Developed curriculum for fitness, yoga & self defense classes
• Implemented structure/policies/training to keep injuries at a minimum while still placing high at tournaments
• Reviewed/analyzed participation numbers on weekly basis.
• Developed & modified course offerings and schedule to ensure optimal attendance levels & member retention
• Pivoted entire program model to online classes during pandemic, launching virtual classes and modified options to make them more practical for remote participation.
• Helped develop and foster a culturally and economically diverse community that was supportive and accepting of people from all walks of life.
• Taught group BJJ, Self Defense & HIIT classes including opening and closing workouts/stretching, taught group and private yoga classes.
• Initiated program for women's boxing to take place concurrently during kids classes to improve enrollment & class attendance for both kids and adults.
• Spent time with each new member to ensure they were comfortable and acclimating well to the classes.
• Showed consistent and genuine care for members and employees, making them feel valued, appreciated & ultimately improving retention and culture by caring for and understanding what employees and members needed to thrive.
• Fully responsible for all recruitment/hiring new employees that would fit well with the community and add their own unique value to the team.
• Recovered gym from pandemic challenges and sold to a long-time member in April of 2024.

Co-founder of company established to empower senior citizens to stay in their homes longer through supportive lifestyle services, wellness initiatives and to effectively prepare them for a "next chapter" they can truly enjoy if they eventually need to move to assisted living or memory care.

Founder/managing broker of a boutique real estate brokerage specializing in residential and commercial investment properties. Founded on the principles of integrity, exceptional client service, and deep industry expertise, committed to consistently delivering outstanding results for our clients.