Facilitated client trust and student outcomes through structured communication and data-driven academic support, improving performance across standardized test programs.
Strengthened client relationships by managing regular progress updates and detailed reporting to parents, enhancing transparency and trust.
Supported 20+ students in SSAT, SAT, and TOEFL preparation, contributing to average score improvements of 10–15%.
Optimized tutor efficiency and content delivery by designing standardized lesson summaries in Microsoft Excel, improving organization and student resource accessibility.
Advertising Intern
Caoxi Music Institute
Shenzhen
05.2024 - 07.2024
Sustained 100% client satisfaction for 20+ accounts through proactive reporting and strategic opportunity identification. Drove social media growth by leveraging data analytics and platform-specific content strategies.
Analyzed social media metrics (reach, engagement, views) to identify trends, optimize content strategy, and support data-driven decision-making.
Developed and executed platform-tailored content for TikTok and WeChat, contributing to a 13% month-over-month increase in total views.
Advertising Coordinator
Star Course Event Planning
Urbana
08.2023 - 01.2024
Streamlined multi-project operations in a dynamic organization by coordinating teams, logistics, and timelines, ensuring seamless execution of high-profile events and campaigns.
Managed end-to-end planning and coordination for major live concerts (e.g., Big Time Rush, NLE Choppa, Peter McPoland), driving event success from conception to completion.
Executed a local marketing campaign across the Urbana–Champaign area, resulting in featured promotion on the University of Illinois basketball jumbotron.
Optimized daily workflows and team accountability to maintain efficiency and meet deadlines in a fast-paced, student-led environment.
Phone Banker
The Washington Bus
Seattle
10.2022 - 01.2023
Enhanced the company's public profile and policy influence during a critical political cycle by executing targeted stakeholder communications, thereby strengthening brand credibility and trust among core audiences.
Orchestrated and executed structured, multi-channel communication initiatives to engage targeted demographics, ensuring precise and timely alignment of corporate messaging with a fast-evolving external landscape.
Collaborated with cross-functional internal teams and external partners to maintain message discipline, optimize resource allocation, and ensure consistent, high-quality audience engagement.
Leveraged data-driven insights to continuously monitor campaign performance, assess audience response, and refine persuasive communication strategies to maximize impact and return on objectives.
Proactively identified and resolved potential reputation risks and stakeholder concerns through strategic communication and solution-oriented problem-solving, safeguarding the company's interests.
Education Consultant (Business Development Manager) at McGraw-Hill Higher EducationEducation Consultant (Business Development Manager) at McGraw-Hill Higher Education
AI & Data Analysis Intern at Chinese Academy of Sciences (Institute of Computing Technology)AI & Data Analysis Intern at Chinese Academy of Sciences (Institute of Computing Technology)