Basketball
Kris Huang
Urbana
Overview
3
3
years of professional experience
Work History
Advertising Coordinator
Star Course Event Planning
Urbana
08.2023 - 01.2024
- Streamlined multi-project operations resulting in sold-out shows and stadium performances
- Managed end-to-end planning and advertising for major concerts (e.g., Big Time Rush, NLE Choppa, and Peter McPoland).
- Executed a local marketing campaign, resulting in a featured promotion on the University of Illinois basketball jumbotron.
- Designed and led a campus-wide survey to analyze target audience characteristics and preferences.
Advertising Intern
Caoxi Music Institute
Shenzhen
05.2024 - 07.2024
- Drove social media growth by leveraging data analytics and platform-specific content strategies.
- Analyzed social media metrics to identify trends, optimize content strategy, and support future content decisions.
- Produced platform-tailored content for TikTok and WeChat, contributing to a 13% increase in total views.
- Assisted customers with inquiries and provided customer service.
Teaching & Advertising Assistant
Mentor Education Ltd.
Shenzhen
07.2024 - 09.2024
- Maintained parents' relationships by delivering progress updates and reports, ensuring clear communication, and reinforcing trust.•
- Supported 20+ students in SSAT, SAT, and TOEFL preparation, contributing to average score improvements of 10%–15%.•
- Improving efficiency for tutors and student resource accessibility by organizing 100 different practice exams in Microsoft Excel.•
Account Director & Strategist Intern
Inprentus
Urbana, IL
01.2026 - Current
- Worked with teams to refine visual assets, resulting in a 25% increase in customer inquiries from targeted outreach within 3 months.
- Conducted performance reviews and presented strategic insights to clients, translating data into actionable growth strategies.•
- Designed Google Ads strategies, driving a 30% improvement in overall click-through rate and a 22% decrease in cost per click.•
- Developed a compelling business introduction video for YouTube, increasing exposure
Education
Bachelor of Science - Advertising & Psychology
University of Illinois, Urbana-Champaign
05-2027
Skills
- Marketing Copywriting
- Team and Client Communication
- MRI Simmons
- Cultural Adaptation for Brand Messages
- Social Media Content Creation
- Microsoft Excel
- Adobe Illustrator
- Japanese
- Quantitative & Qualitative research
- A/B Testing & Hypothesis Testing
Interests
Music Creation
Bouldering