Kobby Barda

• Leading Israel’s official tourism Marketing and Strategy on behalf of the C.E.O: 22 worldwide offices/176 employees, with budget of 263m NIS ($80m)
• Special focus on US inbound travel to Israel (biggest market) including the faith-based market
• Foreign relations with corresponding ministries and tourism authorities abroad
• Global public relations strategy and planning across different markets and segments
• Offline and online marketing campaigns and initiatives
• Integrated sales and brand strategy

"GAL" program for community leadership: Head of a high-quality community learning program that combines studies towards a B.A in Business Administration, Law, Public Policy, and a "Community Leader" certificate.

Responsible for raising contributions for the program (an annual budget of approximately 750,000 NIS), recruiting and managing 9 professional lecturers. Teaches courses: Introduction to Communication and Public Relations, American Civil Society, Political Lobbing & grassroots movments.

Consulting and cultivating media relations (Main Clients) on behalf of:

• Spokesman of IPFL – Israel Professional Football League
• "HATNOA" – led by MK Tzipi Livni for the 2012-2013 political campaign to the Knesset (Israeli Parliament) gain 6 seats
• Miriam Fierberg-Ikar – Netanya city Mayor re-election campign
• Hapoel Tel-Aviv F.C (including stage level of the Europa League)

Managed all public correspondence, marketing and city branding for Netanya as a sport city and Foreign relations. leading 6 employees, with budget of 6m NIS ($1.8m)

• Winner of the "Roaring Lion" award for Beach Soccer campaign, voted best branded P.R campaign in Israel
• Composed press releases and correspondence with media
• Organized major public events for one of the largest cities in Israel

• All level marketing and public relations for the Municipality of Tel-Aviv-Yaffo, including the branding of the city after the "White City" award by UNESCO.
• Promoting tourism to Israel’s as spokesman of the Tel-Aviv Tourism bureau as economic and cultural hub.