KIMBERLEY M. GOODWIN
North Chicago
Summary
Accomplished professional with 17 years in the beauty industry, driving sales and profit growth. Led team development and relationship-building initiatives, mentoring colleagues to enhance performance. Skilled in managing organizational change and implementing effective strategies based on market research to adapt to evolving business conditions.
Overview
18
18
years of professional experience
Work History
Fragrance & Beauty Account Executive
Chanel
03.2024 - Current
- Leads presentations of products newness & account reviews.
- Created seasonal programs with retailers to align with brand objectives across brick & mortar channels.
- Monitored and optimized sales performance by analyzing results against plans and implementing tactics to achieve goals.
- Managed cross functional relationships across visual merchandising, finance, education, and retailers to enhance account performance.
Clinical and Business Development Educator
Jan Marini Skin Research
01.2023 - 03.2024
- Collaborated with VPs & Regional Managers to plan & implement education strategies that enhanced sales and strengthened relationships with accounts.
- Delivered clinical & sales education to account partners & internal employees nationally, supporting brand growth strategies.
- Provide support to National Accounts and Event leads to develop education resources.
- Covered open regions in sales & education roles, ensuring continuity of support for business growth.
Senior Account Development Manager
Jan Marini Skin Research
San Jose
08.2022 - 01.2023
- Drove growth with new customers through business development efforts and multi-measure proposals, closing sales and programs at target accounts.
- Develops and executes annual account sales plan to meet and exceed revenue and sell through goals.
- Grew sales and profitability for assigned national accounts, achieving budgeted sales and margin objectives.
- Generate new leads by proactively pursuing new accounts and following up on branch and other inquiries.
Senior Manager of Business Development
L'Oréal
02.2021 - 08.2022
- Managed 2 Regional Directors, 20 District Managers and 200 Sales Associates with the Distributor Street teams to deliver their respective regional street assigned omni-sales objectives.
- Directed net sales goals and sell thru planning for multiple PPD brands, enhancing forecasting accuracy, stock maintenance, and retail sell through management.
- Cultivated strong, influential partnerships with account partners, optimizing space utilization and visual priority.
- Facilitated status and strategy meetings, coordinated daily administrative tasks, and identified business opportunities through strategic planning and feedback reporting.
Salon Development Executive for PPD
L'Oréal
01.2019 - 02.2021
- Develop deep understanding of customer needs, market landscapes and route-to-markets to drive activation plans across channels.
- Identified potential partners through joint market assessments with customers, aligning launch plans and promotional support to business strategy.
- Oversaw distributor alignment on targets, key brand initiatives, and education to ensure on-time, in-full execution.
- Manage revenue forecasting, demand planning and distribution mapping.
- Monitored and analyzed actual sales performance, proposing corrective actions to address discrepancies.
- Managed customer complaints and relevant claims promptly.
- Lead and align cross-functional teams to effectively manage projects in coordination meetings.
Director of Business Development
L'Oréal
New York
04.2016 - 12.2018
- Managed responsibilities for Sales & Business Development across three regions for L'Oréal Professionnel, driving regional performance and alignment with corporate objectives.
- Managed 2 Regional Directors, 20 District Managers and 200 Sales Associates with the Distributor Street teams to deliver their respective regional street assigned omni-sales objectives.
- Achieved and exceeded annual net & gross sales of objectives and key strategic metrics and management of Fuel Budget and T&E Budget.
- Executed monthly sales meetings and webinars to motivate and educate Distribution Managers and Field Sales teams on brand initiatives and sales goals, ensuring alignment with key performance indicators and promotions.
- Trained and coached distribution managers and field sales team on brand knowledge and initiatives.
- Helped develop all educational material that corresponds with classes, trainings, training manuals, webinars, sales support material and promotions.
- Led seminars using visual aids to teach curriculums, enhancing team knowledge and engagement.
Regional National Account Manager
Murad LLC
El Segundo
02.2012 - 04.2016
- Managed national accounts, fostering strong relationships for Murad across West and Midwest regions.
- Coordinated and executed events with accounts to drive sales and generate excitement around brand and new product launches.
- Supported business consultants in the field, enhancing sales efforts to grow existing business and acquire new accounts.
- Recruit, onboard, educate, and schedule a freelance sales team for retailers.
- Approved freelance sales team invoice and reviewed RIO.
Business Development & Education Manager National Accounts
Murad LLC
El Segundo
04.2013 - 12.2015
- Developed educational material for classes, trainings, training manuals, webinars, and sales support for National Accounts to enhance learning outcomes.
- Manage multiple Sales Executives and Education Associates within region.
- Conducted monthly education conference calls with Sales Executives to align on schedules, sales performance, and strategic planning.
- Approved freelance sales team invoices and evaluated ROI to ensure accurate financial tracking.
- Oversaw operations for 4 stores ranked among the Top 100 Sephora locations, ensuring alignment with company standards.
Market Research Manager
Murad LLC
El Segundo
02.2012 - 04.2013
- Increased Professional Sales by 125% in the first year with Massage Envy Clinics.
- Held ranking of number the 1 & 3 doors in the Company for Ulta Beauty.
- Won "Rookie of the Year 2013" for highest regional sales growth.
- Developed and executed training programs to enhance product knowledge, application of product skills, and selling techniques.
- Collaborated with Manager to improve training skills, organizational practices, and effectiveness in assigned territory.
- Updated curriculum and conducted in-house trainings and events for National Accounts based on educational needs.
Lead Area Manager & Medical Aesthetician LME
Las Vegas Skin and Cancer Clinic
Las Vegas
04.2008 - 02.2012
- Managed daily production schedules for multiple doctors and staff to optimize patient flow.
- Reviewed patient charts for accuracy in procedures and billing/coding to enhance operational efficiency.
- Supervised back office clinical staff to ensure compliance with clinical protocols.
Skills
- Sales
- Product Knowledge
- Sales strategy
- Account management
- Business development
- Sales analysis
- Market analysis
- Brand Positioning
- Regional Strategy
- Cross-functional collaboration
- Team leadership
- Team Management
- Strategic planning
- Training programs
- Relationship Building
Timeline
Fragrance & Beauty Account Executive
Chanel
03.2024 - Current
Clinical and Business Development Educator
Jan Marini Skin Research
01.2023 - 03.2024
Senior Account Development Manager
Jan Marini Skin Research
08.2022 - 01.2023
Senior Manager of Business Development
L'Oréal
02.2021 - 08.2022
Salon Development Executive for PPD
L'Oréal
01.2019 - 02.2021
Director of Business Development
L'Oréal
04.2016 - 12.2018
Business Development & Education Manager National Accounts
Murad LLC
04.2013 - 12.2015
Regional National Account Manager
Murad LLC
02.2012 - 04.2016
Market Research Manager
Murad LLC
02.2012 - 04.2013
Lead Area Manager & Medical Aesthetician LME
Las Vegas Skin and Cancer Clinic
04.2008 - 02.2012