Kim Claridy
CHICAGO
Summary
Accomplished business development and marketing leader with over 30 years of experience in driving revenue growth and launching products across trade show, fashion, digital media, consumer products, and real estate sectors. Expertise in developing strategic partnerships and implementing innovative programs that enhance brand visibility and foster executive relationships.
Overview
27
27
years of professional experience
Work History
Senior Account Executive
National Bridal Market Chicago
Chicago
01.2020 - Current
- Manage a portfolio of more than 200 exhibitors, building long-term relationships that drive retention and year-over-year growth.
- Generate approximately $2 million annually through exhibit space, sponsorship, advertising, and event sales.
- Led strategic retailer recruitment initiatives, including the VIB (Very Important Buyer) Program, to strengthen partnerships between manufacturers and qualified retailers.
- Developed sponsorship and branding opportunities that enhanced exhibitor visibility and generated additional revenue for Market.
Asset Manager
HCS Management
Los Angeles, CA
01.2011 - 01.2016
- Managed $10 million residential and mixed-use investment portfolio, enhancing asset performance.
- Oversaw leasing, budgeting, and tenant relations, ensuring optimal occupancy and tenant satisfaction.
- Managed renovation and redevelopment projects from planning through completion.
- Led renovation and redevelopment projects from planning through completion, improving property appeal and value.
Business Manager – Couture New York Bridal Fashion Week
XO Group, Inc.
New York
01.2007 - 01.2012
- Directed business operations, exhibitor relations, marketing, sponsorships, and event logistics for one of the bridal industry's premier fashion events.
- Drove higher participant engagement to achieve a 35% increase in attendance.
- Optimized budget allocation to achieve a 20% increase in profitability.
- Created sponsorship and exhibitor marketing programs that increased revenue streams.
- Negotiated contracts with hotels, production vendors, and service partners to optimize event logistics.
- Cultivated relationships with exhibitors, media, sponsors, and stakeholders to enhance event collaboration.
Fashion Content Manager
WeddingChannel.com
01.2000 - 01.2007
- Helped pioneer digital bridal fashion by creating one of the industry's first searchable online bridal gown databases.
- Curated bridal fashion content for leading wedding planning platform, enhancing brand visibility.
- Oversaw seasonal fashion coverage from New York Bridal Market, aligning trends with audience interests.
- Managed bridal fashion content for the industry's leading wedding planning platform.
- Partnered with editorial, creative, production, and sales teams to enhance engagement and expand advertising opportunities.
Education
Bachelor of Science - Business Administration
California State University
Los AngelesEarlier Career
- Internet Business Advisor, WeddingChannel.com
- Aftermarket Sales Manager, ThreeBond of America, Inc.
- Program Director, U.S. Marketing & Promotions
Timeline
Senior Account Executive
National Bridal Market Chicago
01.2020 - Current
Asset Manager
HCS Management
01.2011 - 01.2016
Business Manager – Couture New York Bridal Fashion Week
XO Group, Inc.
01.2007 - 01.2012
Fashion Content Manager
WeddingChannel.com
01.2000 - 01.2007
Bachelor of Science - Business Administration
California State University