Summary
Overview
Work History
Education
Skills
Timeline
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Kevin Meckert

Genoa,IL

Summary

Versatile and driven Business Development and Merchandising Professional with a strong foundation in competitive athletics and leadership coaching. Former Division I football athlete and current youth football coach with a proven ability to balance high-pressure environments, mentor individuals, and lead by example. Experience spans the horticulture, beverage, and retail sectors — blending B2B relationship building, merchandising execution, and educational program development. Adept at using tools like HubSpot CRM and Excel to streamline operations, and passionate about helping teams and individuals grow through structure, consistency, and motivation.

Overview

2
2
years of professional experience

Work History

Business Development

Wilson Nurseries, Inc.
12.2023 - Current
  • Developed and launched seasonal B2B sales campaigns targeting commercial landscapers and garden center owners, expanding market presence into new regional territories.
  • Used HubSpot CRM and Excel dashboards to manage client outreach, automate follow-ups, and improve long-term customer engagement.
  • Spearheaded a partnership program with local landscape contractors and retail garden centers, leading to increased wholesale order volume and expanded vendor relationships.
  • Co-led the development and accreditation of a professional education program, helping Wilson Nurseries become a LACES-certified continuing education provider.
  • Collaborated on curriculum design and delivery of training content, sharing horticultural knowledge with industry professionals to support their licensing and certification requirements.

Merchandiser

Reyes Coca Cola Bottling
09.2023 - 11.2023
  • Built and maintained high-visibility product displays across multiple retail locations, ensuring compliance with Coca-Cola brand standards and seasonal promotions.
  • Collaborated with store teams to design and set up branded pop-up displays, contributing to improved shelf presence and impulse purchase opportunities.
  • Conducted inventory checks and restocked shelves daily, minimizing out-of-stock issues and supporting continuous product availability.
  • Reported store-level trends and display effectiveness to sales managers, aiding in timely restock planning and campaign execution.

Merchandiser/Sales Associate

Momentum Beverage Team
07.2023 - 09.2023
  • Applied consultative selling techniques during store visits to enhance product placement and support sales growth across assigned retail accounts.
  • Built strong relationships with liquor managers and store personnel to identify restock needs and optimize ordering schedules.
  • Oversaw product ordering and inventory maintenance, ensuring consistent shelf availability and minimizing stockouts across multiple locations.

Education

Bachelor of Arts - Economics

Western Michigan University
Kalamazoo, MI
04.2023

Skills

  • CRM & Tools: HubSpot CRM, Microsoft Excel
  • Sales & Merchandising: B2B Sales, Retail Display Execution, Product Placement, Inventory Management
  • Strategy & Communication: Client Outreach, Team Collaboration, Partnership Building
  • Leadership & Training: Athletic Coaching, Curriculum Development, Public Speaking
  • Certifications & Industry Knowledge: LACES Continuing Education, Horticultural Knowledge, Wholesale Nursery Operations

Timeline

Business Development

Wilson Nurseries, Inc.
12.2023 - Current

Merchandiser

Reyes Coca Cola Bottling
09.2023 - 11.2023

Merchandiser/Sales Associate

Momentum Beverage Team
07.2023 - 09.2023

Bachelor of Arts - Economics

Western Michigan University

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Kevin Meckert