Kerterika Pierce
Chicago
Summary
Marketing professional with background in creating and executing effective marketing campaigns and events. Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation, strategic planning, project management and relationship building while delivering significant results.
Overview
6
6
years of professional experience
Work History
Senior Global Marketing Specialist
Akamai Technologies Inc
08.2024 - Current
- Collaborates with cross-functional teams to develop and implement global marketing strategies that increase Akamai's brand recognition in Security, Cloud, and Media..
- Evaluates ongoing performance of global marketing initiatives regularly, refining approaches to maximize ROI and drive continuous improvement.
- Develops comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Monitors progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Develops strong relationships with key executive stakeholders through regular communication updates, fostering trust and confidence in the team's ability to deliver results.
- Identifies plans and resources required to meet project goals and objectives.
- Streamlines budgeting processes over the amount of $200,000 + for increased efficiency and accuracy through continuous improvement initiatives.
- Develops customized budget templates to streamline data entry and analysis for various departments.
- Collaborates with stakeholders to develop actionable strategies that align with corporate goals and objectives.
- Identifies trends weekly and assessed opportunities to improve processes and execution of third party events.
- Manages relationships with vendors, negotiating favorable contract terms and ensuring timely delivery of services.
- Build monthly reports on program and campaign performance, contribute to success analysis and identify opportunities to improve performance
Global Marketing Specialist
Akamai Technologies Inc
08.2022 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Managed event logistics and operations.
- Analyzed post-event feedback, implementing improvements based on insights gained for future success rates of the events organized.
- Ensured smooth event operations through diligent coordination with vendors and staff members.
- Analyzed performance and trends to recommend program improvements.
- Enhanced attendee experience by meticulously planning and executing event logistics.
- Managed budgets effectively, optimizing resource allocation for maximum impact on events.
- Brainstormed and implemented creative event concepts and themes.
Marketing Specialist
American Family Insurance
01.2020 - 08.2022
- Developed and execute creative marketing strategies to promote American Family Insurance products and services, targeting specific customer segments and markets
- Developed and implemented marketing strategies to increase brand awareness and promote insurance products to the target audience
- Assisted in analyzing data from DreamBank's Direct Marketing List to identify trends and opportunities for targeted marketing campaigns for American Family Insurance products and services
- Conducted market research to identify opportunities for growth and expansion in the insurance industry, including analyzing customer trends and competitor strategies
- Identified and collaborated with local businesses, organizations, and influencers to create strategic partnerships and cross-promotional opportunities for American Family Insurance products and services
- Collaborated with the marketing team to develop and execute social media campaigns that align with American Family Insurance's brand and target specific customer segments
- Coordinated with the social media team to develop and implement social media marketing campaigns to reach and engage target audiences
Marketing Specialist Intern
American Family Insurance
05.2019 - 01.2020
- Lead cross-functional teams to ensure successful project execution and delivery
- Developed and implemented project management strategies to optimize efficiency and productivity
- Conducted market research and analysis to identify trends and opportunities for product promotion and customer engagement
Education
BBA - Business Marketing
University of Wisconsin-Whitewater
Whitewater, Wisconsin12.2019
Skills
- Fast Learner
- Effective Time Management
- Project Management
- Marketing Strategy
- Social media management
- Digital marketing
- Customer research
- Campaign management
- Communications management
Timeline
Senior Global Marketing Specialist
Akamai Technologies Inc
08.2024 - Current
Global Marketing Specialist
Akamai Technologies Inc
08.2022 - Current
Marketing Specialist
American Family Insurance
01.2020 - 08.2022
Marketing Specialist Intern
American Family Insurance
05.2019 - 01.2020
BBA - Business Marketing
University of Wisconsin-Whitewater
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