Summary
Overview
Work History
Education
Skills
Certification
Timeline
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KELSEY OSTROWSKI

Carol Stream

Summary

Content Marketing Lead demonstrating high value in interpersonal leadership, attention to detail project management, tactical organizational problem-solving and creative collaboration with Marketing Team members. With expertise in content writing, editing, SEO, consistent brand voice and creative storytelling.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Content Marketing Lead

The Cary Company
09.2021 - Current
  • Manage marketing content from creation through distribution, including across website, social and email platforms.
  • Maintain content calendar and coordinate deliverables, including copy, graphics and approvals.
  • Project manage UiUX proposals and coordinate with Development Team with testing mockups and implementation.
  • Use analytics tools and engagement data to measure and report on content performance and ROI.
  • Implement On-Page Optimization for content, keyword choice and metadata while maintaining Technical SEO best practices for the structure and code of the website.

Freelance Writer

Self-Employed
04.2021 - 09.2021
  • Communicated with clients regarding project expectations, understanding brand voice and target audience, and meeting deadlines
  • Researched and generated original blog posts on a wide range of subjects according to specific client requirements to boost the presence of company branding
  • Created newsletters, interviewed and incorporated featured guest speakers, and informed mailers on updated organizational activity.

Operations Manager

Wheaton College
07.2019 - 09.2021
  • Assisted the Athletics Director with major NCAA documents, campus emails and department communication pieces
  • Aided the Communications Director in writing and publishing sport headlines on the Wheaton Athletics website
  • Managed campus recreational facility's front desk staff of 30+ employees, consistently cultivating productive and positive work atmosphere
  • Collaborated with admin and coaching staff to effectively improve office infrastructure and organize hosted sporting events.

Education

Bachelor of Arts in English -

University of Northern Iowa
Cedar Falls, IA

Skills

  • Data Analysis
  • Project Management
  • Performance Optimization
  • Administrative Support
  • Search Engine Optimization
  • Copywriting
  • Content Creation
  • Social Media Management
  • Web Design

Certification

  • Advanced Content and Social Tactics to Optimize
  • Optimizing a Website for Google Search
  • Google SEO Fundamentals
  • Introduction to Google SEO

Timeline

Content Marketing Lead

The Cary Company
09.2021 - Current

Freelance Writer

Self-Employed
04.2021 - 09.2021

Operations Manager

Wheaton College
07.2019 - 09.2021

Bachelor of Arts in English -

University of Northern Iowa

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